What do you do when one wrong word could get you in serious trouble? In this video, John Carlton tells a story that starts in a wild Nevada biker bar… and almost ends ...
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John Carlton has a simple rule: if you have to explain why something is powerful, it probably isn’t. The same is true in sales. If you have to keep talking to make your ...
What if becoming a better storyteller has less to do with “learning techniques” and more to do with what you feed your brain every day? In this video, John Carlton pulls back the ...
In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also ...
In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if ...
Why do some ads grab your attention while others make you lose interest almost instantly? It isn’t always because the product is bad or the offer is weak. Sometimes the problem is much ...
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