You can write great copy from beginning to end, but none of it matters if you lose your reader in the first few moments. Your opening has one big job: make them want to keep going.
In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch reveals why experienced copywriters put so much attention on the opening. If you want your copy to grab attention and pull readers in, this is a lesson worth watching.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.