A headline has one job: get your prospect to keep reading. But how can you tell if the headline you’ve written is strong enough to do that? In this clip from one of ...

You can write great copy from beginning to end, but none of it matters if you lose your reader in the first few moments. Your opening has one big job: make them want ...

Hooks are everywhere in copywriting. But ask five copywriters what a hook is, and you may get five different answers. That can make something that should be simple feel a lot more complicated ...

You can have a great offer, solid research, and persuasive copy, but if your headline falls flat, none of it may matter. The first few words your reader sees can decide whether they ...

Most copywriters think they know how to write bullets… until they see what actually makes people stop, lean in, and say “I want this.” The difference isn’t just what you say—it’s how you ...

Even some experienced copywriters think good copy is about describing what a product is. So they list features… stack up details… and hope something sticks. But after decades of coaching entrepreneurs, John Carlton ...

Most headlines fail before the reader even gets past the first few words. They try too hard. They promise too much. They use “power words” that don’t have any power left. And instead ...