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The secret to marketing success is to understand your market. That means nothing more than understanding the nature of the people who compose it, and seeing them not as faceless abstractions, but as ...
What really makes someone stop, lean in, and feel like they have to take action right now? It’s not hype. It’s not clever tricks. And it’s definitely not just “better copy.” In this ...
Most people think they understand email marketing… yet their results quietly say otherwise. Lists don’t grow the way they should. Open rates drift down. And small, easy wins get missed because everyone is ...
Most entrepreneurs don’t fail because they lack talent, ideas, or effort. They fail because of a subtle mindset that feels smart, responsible, and even motivational—while quietly keeping them stuck. It sounds like progress. ...
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with ...
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