What if the price you’re charging right now is quietly costing you a fortune? In this video clip from his Action Seminar, John Carlton talks about the real way pros think about pricing—less guessing, less fear, and a lot more testing. Drawing on his early days working with Gary Halbert, John shares how old-school direct mail relied on “safe” price points… and how the online world changed the game completely.
But here’s the twist: most business owners don’t lose money because they priced too high. They lose money because they never tested higher. John explains why small tweaks don’t move the needle—and why bold pricing tests can instantly reveal hidden profit. If you’ve ever second-guessed your numbers or worried about scaring people off, this is a conversation you need to hear.
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