by Stan Dahl | Action Seminar 2, Lessons, Split Testing & Other Analytics
Jonathan Matthey – our resident technical lead and conversion guy – describes the fundamentals of split testing and how you can use it to improve your bottom line. We use Visual Website Optimizer to improve the performance of our websites. It’s...
by The Marketing Rebel Team | Lessons, Split Testing & Other Analytics
Overview: How to set-up Split (A/B) or Multivariate Testing for your Website Testing Services Before launching a testing program, there are a few questions you need to ask yourself: 1) Do I currently have web analytics set-up on my site? 2) Do I use CSS...
