Stan Dahl gives advice on how to set a starting point for tracking your results.
You’ve obviously got a lot of ideas; you’re not going to try them all next week. The only advice I would give you is to set up some type of template to start tracking things. Whatever information you currently have… Take that couple of hours, figure out to the best of your ability how many customers:
• just bought their home
• just sold their home
• age within 10 years
• new home
• five years or older home
Just get yourself some baseline. As you start trying new things: you’re going to be biased toward things that are interesting initially. If you like writing more than talking to people, you are going to be biased toward writing letters.
That might not be where the money comes from. As you start testing ads it doesn’t even have to be a computer spreadsheet…it can be a piece of paper where you are ticking, even the guys who do the install, give them a checklist:
• how old was the homeowner?
• Were the stairs really awful? Dangerous awful, or just aesthetic?
Start getting some idea, so as you target things you can start seeing what’s working.
If you like this lesson (and are not already a member of the Marketing Rebel Insider's Club), you will be glad to know that there is a vast library of small business marketing lessons and training programs just like this...
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
...which is only available to members of the Marketing Rebel Insider's Club.
You can access all of this immediately for less than $1/day.
You will see for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team