Have you ever wondered what makes a truly brilliant idea? In this video, David Deutsch dives into the story behind one of the most clever, impactful ideas he’s ever come up with—a title that turned a book into a bestseller. You’ll hear about how he worked through creative roadblocks, drew inspiration from one of history’s greatest marketing geniuses, P.T. Barnum, and discovered the power of systematic creativity.
This isn’t just about one idea—it’s about a method you can use to unlock your own creativity and create something memorable. Whether you’re a marketer, a writer, or just someone looking to spark fresh ideas, this is a conversation you won’t want to miss.
Click on the image to watch the video:
And then get Joe’s book here:
There’s a Customer Born Every Minute: P.T. Barnum’s Amazing 10 “Rings of Power” for Creating Fame, Fortune, and a Business Empire Today — Guaranteed! — by Joe Vitale
Want to see how David makes generating all the big ideas you need systematic and fun? You'll want to check this out!