Are you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. Drawing inspiration from expert insights and practical strategies, he breaks down how to create tension in your messaging to motivate action—whether it’s clicking, buying, or subscribing. Learn how testimonials, future pacing, identity transformation, FOMO, and strategic limitations can supercharge your copy. Stick around to discover how to craft compelling closing copy that drives results!
Before you go…
Would you like to learn how to create your own killer sales messsages… so you never again struggle to write an ad, a sales video script, or an email to your list?
Or learn what must go into a sales letter that converts, so when you hire a copywriter you will know if they are doing a great job or not?
Writing a good ad isn't rocket science.
Like almost everything, if you take a bit of time to learn a few simple and proven secrets, ​everything else is just ridiculously easy.
​Sign up here, and John Carlton will teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter. And, the course is free!