by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
This hot seat features John, who wrote a letter targeting accident victims to get them to call for an appointment with a chiropractor. His challenge is to get them to read the letter, bond with them quickly, and compel them to call for an appointment for a free...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Do you know what it is that pushes your prospect’s hot buttons? What they are really interested in? What they talk about when they are with friends, out to lunch, or driving home from work? How to be that one thing they read today that gets their blood boiling?...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Jeremiah and Cherise have a number of sites that generate buyer and seller leads for real estate agents. They have been doing it for about 5 years and are very successful. Once they generate the leads they need to have real estate agents ready to follow up and...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Copywriting, Lessons
Kevin Rogers is a stand-up comic-turned-copywriter. He is one of the Simple Writing System instructors and a member of our inner circle. He explains a simple yet effective method for creating a hook, using the basic elements of a story. Telling stories is the...
by Stan Dahl | Action Seminar 3, Copywriting, Live Event Hot Seats & Copy Critiques
Three victims this time… Harlan Kilstein, Lorrie Morgan-Ferrero, Kevin Rogers and David Reybold joined John Carlton on the panel. The first one was from Diane Lampe: Hidden Money Secrets As is often the case with these hot seats, there was so much to talk about...
