by The Marketing Rebel Team | Copywriting, Lessons
This video has John talking about how to become a great storyteller. He explains the 4 states of awareness, which originate in the martial arts world. They range from “zombie-like” to “kill anything that moves”. Neither of the extremes are...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Copywriting, Lessons
Kevin Rogers is a stand-up comic-turned-copywriter. He is one of the Simple Writing System instructors and a member of our inner circle. He explains a simple yet effective method for creating a hook, using the basic elements of a story. Telling stories is the...
by Stan Dahl | Action Seminar 3, Copywriting, Live Event Hot Seats & Copy Critiques
Three victims this time… Harlan Kilstein, Lorrie Morgan-Ferrero, Kevin Rogers and David Reybold joined John Carlton on the panel. The first one was from Diane Lampe: Hidden Money Secrets As is often the case with these hot seats, there was so much to talk about...
