by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
There are 2 distinct parts to this hotseat. They start with a discussion of buying and writing newspaper and magazine ads. Ed is selling an ebook for $997. His customer acquisition cost is going up after a year of using this ad campaign. They talk about how to...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Copywriting, Lessons
Kevin Rogers is a stand-up comic-turned-copywriter. He is one of the Simple Writing System instructors and a member of our inner circle. He explains a simple yet effective method for creating a hook, using the basic elements of a story. Telling stories is the...
by Stan Dahl | Action Seminar 3, Copywriting, Live Event Hot Seats & Copy Critiques
Three victims this time… Harlan Kilstein, Lorrie Morgan-Ferrero, Kevin Rogers and David Reybold joined John Carlton on the panel. The first one was from Diane Lampe: Hidden Money Secrets As is often the case with these hot seats, there was so much to talk about...
