by The Marketing Rebel Team | Copywriting, Lessons, The Scuttlebutt Sessions
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the...
by The Marketing Rebel Team | Copywriting, Lessons
This video has John talking about how to become a great storyteller. He explains the 4 states of awareness, which originate in the martial arts world. They range from “zombie-like” to “kill anything that moves”. Neither of the extremes are...
by The Marketing Rebel Team | Copywriting, Lessons
This hot seat has John’s official testimonial-getter, Mark Landstrom, explaining how to get great testimonials. The discussion includes the fundamentals of sales detective work, and bonding with clients and prospects. Mark explains how to get the client’s...
by Virginia Drew | Copywriting, Lessons
David Garfinkel tells how to create a good USP Click on the arrow to play We welcome comments on this post. If there is no comment box below, please go to the Clubhouse to post your comment or question. Just start a new conversation and include a link to this post so...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Copywriting, Lessons
Kevin Rogers is a stand-up comic-turned-copywriter. He is one of the Simple Writing System instructors and a member of our inner circle. He explains a simple yet effective method for creating a hook, using the basic elements of a story. Telling stories is the best...
by Stan Dahl | Action Seminar 3, Copywriting, Live Event Hot Seats & Copy Critiques
Three victims this time… Harlan Kilstein, Lorrie Morgan-Ferrero, Kevin Rogers and David Reybold joined John Carlton on the panel. The first one was from Diane Lampe: Hidden Money Secrets As is often the case with these hot seats, there was so much to talk about...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
John answers some questions from the audience: First, he talks about how they create “advertorials” and how they have changed over the years, as they tried to follow as closely as possible the look and feel of the publication. He explains the concept of...
