Negotiation isn’t just about numbers—it’s about strategy, preparation, and understanding your goals. In this episode, we sit down with Aaron Winter to dive deep into the art of negotiation. Aaron shares a surprising perspective: the best negotiators avoid getting into formal negotiations altogether.
Learn how to prepare, evaluate opportunity costs, and leverage your network to gain the upper hand before talks even begin. Whether you’re building long-term relationships or making quick decisions, this conversation is packed with actionable insights that can transform how you approach deals.
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Today more than ever, your competitive edge is knowing about marketing, copywriting, and coming up with ideas. David has a lot to say about all that and more here.