If you don’t grab your prospects at the very beginning of your copy, you have lost them, and have lost a sale, because chances are good that they won’t be back. A lot of copywriters start their copy with a lot of blah, blah, blah that really is not compelling. Which is why they say that when you create your copy, you should take the first couple of pages and tear them up.
In this video, David shows how to start your copy in a way that grabs your prospects and compels them to keep reading.
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For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.