Most entrepreneurs know that a great headline can make all the difference. The problem is that staring at a blank page and trying to come up with one can feel like pulling teeth. Even experienced marketers and copywriters sometimes get stuck before they ever type the first word.
In this clip from a copywriting hot seat, John Carlton shares a simple way to get your ideas flowing faster and make the writing process much easier. It’s one of those practical tips that seems almost too simple at first—until you see how quickly it helps you create stronger, more compelling copy. If you’ve ever struggled to get started, you’ll want to watch this one.

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