Michael’s comments:
Very important. How do you do that, becomes the question. So the dreaming room takes you through the process of discovering what your dream, your vision, your purpose, and your mission are before you ever talk about what in the world kind of company you’re going to create.
It starts out with what you’re moved to do, where you’re truly in love and what’s missing in this picture. So write down this question. It’s the biggest question any entrepreneur can ever and will ever ask what’s missing in this picture. And then you begin to understand the profound meaning. of a truly remarkable company that has meaning.
Most don’t. The only meaning they have is to create income for the owner. It’s already screwed. You understand? To create income for I gotta make some money, I gotta make some money, and I can’t get a job, and I’m not, can’t get a whatever and so forth, so I’ll start my own business. It’s the dumbest idea anybody has ever had.
Because it always ends up as a tragedy. And it ends up a tragedy because they don’t understand the e myth. So you understand all of this is the foundation for the e myth.