Most copywriters struggle with headlines—not because they aren’t trying hard enough, but because they’re missing something simple. You sit there, staring at the screen, rewriting the same line over and over… and it still doesn’t feel right. Meanwhile, some headlines seem to grab attention instantly. What do they know that you don’t?
In this clip from his Simple Writing System, John Carlton breaks it down in a way that just clicks. After decades of writing winning ads and coaching thousands of entrepreneurs, he shows a simple shift that can change how you approach every headline you write. Once you see it, you’ll start noticing it everywhere—and you won’t look at headlines the same way again.
Before you go…
This is just a snippet from John Carlton's Simple Writing System course. You can get an additional mini-lesson here.
Would you like to learn how to create your own killer sales messsages… so you never again struggle to write an ad, a sales video script, or an email to your list?
Or learn what must go into a sales letter that converts, so when you hire a copywriter you will know if they are doing a great job or not?
Writing a good ad isn't rocket science.
Like almost everything, if you take a bit of time to learn a few simple and proven secrets, everything else is just ridiculously easy.
Sign up here, and John Carlton will teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter. And, the course is free!