In this video, David Deutsch discloses how the top copywriters go beyond templates and formulas to connect deeply with their audiences. It’s about understanding the core desires and emotions that drive people—not just focusing on surface-level benefits.
Learn how to craft messages that resonate on a personal level, from using customer insights to uncovering unique stories that make products unforgettable. Whether you’re new to copywriting or looking to level up, this talk will transform your approach to writing and persuasion.
Before you go…
Would you like to learn how to create your own killer sales messsages… so you never again struggle to write an ad, a sales video script, or an email to your list?
Or learn what must go into a sales letter that converts, so when you hire a copywriter you will know if they are doing a great job or not?
Writing a good ad isn't rocket science.
Like almost everything, if you take a bit of time to learn a few simple and proven secrets, ​everything else is just ridiculously easy.
​Sign up here, and John Carlton will teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter. And, the course is free!