For most entrepreneurs, persuasion feels complicated. They think they need perfect copy, clever tricks, or some kind of “sales talent” they weren’t born with. But the people who naturally hold attention and pull ...

In this copywriting hot seat John Carlton shows how to hit the reader right between the eyes–hit what he calls his passionate sweet spot. Click on the arrow to play: John’s advice: When ...

There’s a big difference between an offer that sounds “fine”… and one that makes people feel confident enough to buy. Most entrepreneurs spend all their time tweaking prices, bonuses, and guarantees — while ...

There’s a big mistake entrepreneurs make when they try to connect with customers… and most of them don’t even realize they’re doing it. They think they’re being empathetic. They think they’re relating. But ...

Most business owners think their marketing problem starts when the prospect reads the pitch. John Carlton has spent decades showing entrepreneurs that the real battle often happens much earlier… before the decision-maker ever ...

You’ve got ideas. Lots of them. But which ones actually work—and which ones are just distractions? Most entrepreneurs never really find out. They follow what feels right, chase what’s interesting, and hope something ...

Most entrepreneurs think they know what a lead is worth… but when it comes time to act on that belief, their behavior tells a very different story. They hesitate, they underpay, and they ...

This piece is taken from a hot seat that John Carlton and Stan Dahl conducted.  Harlan Kilstein is on the hot seat. He is an experienced marketer and copywriter who is trying to ...