Stan Dahl answers the popular question: What do I do for my sales letter if I have no testimonials. His answer is not what you would want to hear. Stan’s comments: This is ...
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The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it ...
Most prospects don’t say “no.” They just drift away. One minute they’re interested… the next, they’re gone—and you’re left wondering what happened. It’s one of the most frustrating (and expensive) problems in marketing. ...
John Carlton has spent decades helping entrepreneurs and copywriters understand what really makes people buy. And one of the biggest mistakes he sees? Writing copy that completely misses the way women think, read, ...
If you’ve ever had a great idea for a product but never got it out into the world, you’re not alone. Many entrepreneurs spend months—or even years—planning, tweaking, and perfecting, only to find ...
A lot of business owners think their biggest problem is strategy, traffic, or competition. But sometimes the real problem is much harder to face. In this hot seat clip, John Carlton digs into ...
For a lot of entrepreneurs, the biggest frustration isn’t working hard… it’s watching less talented competitors get more attention, more customers, and more sales. And after a while, you start wondering if being ...
For decades, John Carlton has watched business owners and copywriters make the same mistake over and over again — they accidentally lose the reader before they ever make the sale. Not because the ...
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