Especially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds us that in order to ...
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Most website visitors don’t arrive with patience. They show up looking for answers, and within seconds they’re deciding whether to stay or leave. The challenge isn’t just getting people to your site—it’s keeping ...
John Carlton has spent decades helping entrepreneurs and copywriters understand what really makes people buy. And one of the biggest mistakes he sees? Writing copy that completely misses the way women think, read, ...
For most entrepreneurs, persuasion feels complicated. They think they need perfect copy, clever tricks, or some kind of “sales talent” they weren’t born with. But the people who naturally hold attention and pull ...
There’s a big mistake entrepreneurs make when they try to connect with customers… and most of them don’t even realize they’re doing it. They think they’re being empathetic. They think they’re relating. But ...
by John Carlton
Most entrepreneurs think their sales message needs more features, more proof, or more clever wording. But sometimes the real problem is much deeper than that. If your marketing isn’t connecting, it may be ...
A lot of entrepreneurs think bigger promises automatically lead to bigger sales. So they crank up the hype, make wild claims, and try to sound larger than life… only to watch prospects quietly ...
Most entrepreneurs spend a lot of time talking about features, benefits, and how their product works. But what if the real reason people buy has very little to do with logic? After decades ...
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