We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the ...
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Most prospects don’t say “no.” They just drift away. One minute they’re interested… the next, they’re gone—and you’re left wondering what happened. It’s one of the most frustrating (and expensive) problems in marketing. ...
John Carlton has spent decades helping entrepreneurs and copywriters understand what really makes people buy. And one of the biggest mistakes he sees? Writing copy that completely misses the way women think, read, ...
For a lot of entrepreneurs, the biggest frustration isn’t working hard… it’s watching less talented competitors get more attention, more customers, and more sales. And after a while, you start wondering if being ...
For decades, John Carlton has watched business owners and copywriters make the same mistake over and over again — they accidentally lose the reader before they ever make the sale. Not because the ...
Most entrepreneurs know that a great headline can make all the difference. The problem is that staring at a blank page and trying to come up with one can feel like pulling teeth. ...
Most entrepreneurs think their problem is getting attention. But getting attention is only the beginning. If people don’t trust what they’re reading, they hesitate… and hesitation kills sales. That’s why some ads pull ...
For most entrepreneurs, persuasion feels complicated. They think they need perfect copy, clever tricks, or some kind of “sales talent” they weren’t born with. But the people who naturally hold attention and pull ...
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