Matt is a chiropractor who has a sales letter for a Carpal Tunnel treatment. This is the 12th letter he has sent to people who haven’t responded in the past. One of his ...
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This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to ...
Copywriting 101: Your product is not your product. If you sell half-inch drill bits, you are not selling half-inch drill bits… you are selling half-inch holes which are, after all, what the buyer ...
Jeremiah and Cherise have a number of sites that generate buyer and seller leads for real estate agents. They have been doing it for about 5 years and are very successful. Once they ...
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You ...
In this segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool. He actually spends very little time on the copy because there is something very ...
Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride ...
This time Stan Dahl is on the hot seat. His client, Bruce, is a beer expert who works as an executive chef at a San Francisco restaurant. He has a website, has created ...
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