by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. A massive market, but one with huge, well-financed competitors...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) managed an enormous stable of “on the floor” sales people. Sam learned his copy chops working with guys...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
John starts off by defining a killer offer. What did he say? Watch the video and you will find out… Dave is on this hot seat. He is selling a book that teaches business owners how to increase their bottom line by slashing their costs. John has...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a hot seat for a local home improvement contractor who wants to expand his business. He installs concrete steps, and his prices are about 30% higher than his competitors, so he sells on value rather than price. He has a flyer which he mails out that...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what,...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 perspectives…from the copywriter and the client. Click on the arrow to...
by The Marketing Rebel Team | Inner Game & Winning Mindset, Lessons, The Scuttlebutt Sessions
John Carlton calls his marginally-sane friend Joe Polish “Mr. Action Central”, and let me tell you, he earned that title. This is a guy who started out knowing zilch about anything… and very quickly climbed his way up the success ladder… in one...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Another Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and...
