by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income. They tell her that she has to reinvent her services, because there is not a great future in $750 press releases. They force her to...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I had my client send out to his house list to boost the hits on his new website....
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed). He has a great record and has a direct mail piece that he wants to try....
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is that notoriously-long letter I wrote to the bodybuilding market a few years back. It’s a trimmed-down version of the 23-page...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
On the hot seat is Kit, an NLP practitioner who wants to set up seminars in companies to help employees deal with stress. John takes her through the basic setup questions…who is your market, what are you selling (not seminars), what is your back-end? He...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jason has been in sales for many years, starting as a door to door salesman as a teenager. He currently is selling his financial services business and wants to move into a freelance copywriting career. He wants to become a top 10 copywriter, and has several questions...
