by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Rhonda Ryder is a copywriter, writing a letter for 2 men who interviewed 7 multimillionaire women. The product hasn’t launched yet. They discuss: Having the product name in the title, The difference between writing to men and women. Who should be writing the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them You have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Teran Dale is an adwords expert who runs a consulting business where he sets up and maintains his clients’ Adwords campaigns. Currently he charges an up front set up fee and a monthly maintenance fee. He is frustrated with this model because he sees his...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is an attorney who is creating a sales letter for a franchise opportunity for doctors. He is writing the letter on behalf of his client, who is a doctor, and sending it out under his own letterhead. This letter is strictly for direct mail…i t will not...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Today’s hot seat features a married couple who are middlemen: They bring real estate investors, buyers, and lending institutions together. They bought into this opportunity. The company is not supporting them as promised, so they are forced to do...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in...
