Copywriting Hotseat – Avoiding Cliche in a Jaded Market
This hot seat is for a self-improvement product. Chris has a method that takes 4 1/2 minutes and will change someone’s life. The problem is that there are so many products that will “change your life” and enable you to “take it to the...Scott Haines – War Stories from the Advertising Front Lines – Scuttlebutt Session
Ever wonder what top copywriters talk about when they get together? John Carton and his good friend and colleague Scott Haines got on the horn and let fly the insider gossip. You may be shocked to learn how veteran writers think of each other, and what they say when...John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information.
You can check out John Carlton’s “22 Minutes and 17 Seconds” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
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John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones...Copywriting Hotseat – Pinpoint Your USP
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more efficient....Paul Hartunian – The Life-Changing Secrets of Simply Focusing – Scuttlebutt Session
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show...Kickass Copywriting Crash Course: Don’t try to form your own parade
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in...Kickass Copywriting Crash Course – Ebooks, Copywriting, Retreats
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a...Kickass Copywriting Crash Course – Your Product is Not Your Product
On the hot seat is Kit, an NLP practitioner who wants to set up seminars in companies to help employees deal with stress. John takes her through the basic setup questions…who is your market, what are you selling (not seminars), what is your back-end? He...
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