Ever wonder what top copywriters talk about when they get together? John Carton and his good friend and colleague Scott Haines got on the horn and let fly the insider gossip. You may ...
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In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great ...
Rachel’s passion is helping women (and men) find their voice so they can speak out and be heard. She commands $1,000 per hour for consultations, and wants to expand her reach using the ...
This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is an example of “pre-positioning” a piece to your house list. In example ...
In this segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool. He actually spends very little time on the copy because there is something very ...
David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. It helps you to open ...
There are 2 letters up for critique in this video, but the topics are irrelevant. John addresses issues which are universal. Topics include: getting into the mind of a prospect, getting your message ...
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