by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video is a discussion of an ad directed at creative directors. The discussion includes: Writing headlines…how to get started, how to know if you are on the right track, How to bond with the prospect The best way to write the copy How to “test”...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this second segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can’t think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
A few years ago John spoke at an event hosted by Lorrie Morgan-Ferrero. This is the first in a series of 8 videos recorded at that event. In this segment, John starts by talking about the copywriting industry in general. He explains what a USP is and how he...
