by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this second segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can’t think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
A few years ago John spoke at an event hosted by Lorrie Morgan. This is the first in a series of 8 videos recorded at that event. In this segment, John starts by talking about the copywriting industry in general. He talks about some of his early experiences and tells...
