This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a...
Kickass Copywriting Crash Course – Your Product is Not Your Product
On the hot seat is Kit, an NLP practitioner who wants to set up seminars in companies to help employees deal with stress. John takes her through the basic setup questions... who is your market, what are you selling (not seminars), what is your back-end? He explains...
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