I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… ...
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Here is an example of “pre-positioning” a piece to your house list. In example “A” — sent to the hottest clients on the house list — Leo genuinely wanted to know how bodybuilders ...
Here is that notoriously-long letter I wrote to the bodybuilding market a few years back. It’s a trimmed-down version of the 23-page letter that originally went out - we condensed a bunch of ...
Here’s a great twist on letting the reader know there’s a bargain afoot. Instead of just slashing the price by $31… I urged the client to actually create special accounts for each name ...
Here’s a quickie 6″x 4″ postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a reduced price for the ...
Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money ...
Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year in the gym. He’s a brutal trainer, ...
John starts off by defining a killer offer. What did he say? Watch the video and you will find out… Dave is on this hot seat. He is selling a book that teaches ...
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