by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool. He actually spends very little time on the copy because there is something very important to do before you write any copy…nail down exactly what you...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny’s original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps. This market is very concentrated. In fact, his prospect...
by John Carlton | John Carlton's Best Ads, Lessons
This corner of the Marketing Rebel Insider’s Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. You can check out all of my Best Ads… and The Stories Behind Them by heading to this...
by Stan Dahl | Email Marketing & Writing Email Copy, Get Your Emails Delivered, Opened, and Acted Upon, Lessons
This course is divided into 3 modules – In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the presentation he references some of his most successful emails. You can download all of these so you’ll have them...
by John Carlton | Email Marketing & Writing Email Copy, Get Your Emails Delivered, Opened, and Acted Upon, Lessons
Part 1 of the email marketing course created by John Carlton & Stan Dahl, where we share the lessons we’ve learned over the years that have brought in millions of dollars in sales. This lesson focuses on copywriting. The “Read” and “Acton...
by John Carlton | Email Marketing & Writing Email Copy, Get Your Emails Delivered, Opened, and Acted Upon, Lessons
Part 2 of the email marketing course created by John Carlton & Stan Dahl, where we share all the lessons we’ve learned over the years that have brought in millions of dollars in sales. This lesson covers the stuff you’ve got to know if you want your...
by Stan Dahl | Email Marketing & Writing Email Copy, Get Your Emails Delivered, Opened, and Acted Upon, Lessons
Below are questions submitted before the course “How to Get Your Emails Delivered, Read and Acted Upon” was created and after the original release. John Carlton and I reviewed all of the questions submitted before and after the webinar. Our responses...
by John Carlton | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and...
by Stan Dahl | Action Seminar 1, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
