In this month’s bonus training, David shows what goes into the production of an ad that is successful at a high level. This is the most detailed breakdown David has ever done. He ...
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A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any ...
Are you writing copy that truly connects with your audience? In this discussion, David Deutsch discloses the secrets behind crafting emotionally charged, effective copy that doesn’t just inform… but moves your reader to ...
Marketing is a gamble. Today, the risks are getting greater and the stakes are higher. So stack the odds in your favor. The most successful marketers don’t put their faith in consultants, ad ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is that notoriously-long letter I wrote to the bodybuilding market a few years ...
This video is a discussion of an ad directed at creative directors. The discussion includes: Writing headlines… how to get started, how to know if you are on the right track, How to ...
In this interview, marketing expert Daniel Levis shares his 5R System, a strategic framework for creating impactful online marketing campaigns and websites. Daniel begins by recounting his journey from corporate sales to becoming ...
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find ...
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