This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to ...
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Human beings have a natural tendency to long for “the good old days,” and business people are no exception. Unfortunately (or fortunately, for those who are prepared) “the good old days” of marketing ...
You have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based publisher — one of the largest mailers in the world. But their ...
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great ...
In this call, David interviews Yanik Silver, a successful internet marketer known for his expertise in direct response marketing. Yanik discusses his background, starting from his early experiences in sales, influenced by his ...
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% ...
Michael’s comments: Very important. How do you do that, becomes the question. So the dreaming room takes you through the process of discovering what your dream, your vision, your purpose, and your mission ...
In this video that was originally created for his Inner Circle, David Deutsch introduces the 7 P’s that ensure business success. This is the marketing part of the equation that a lot of ...
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