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In this in-depth interview, David explains his process for writing copy. What research he does, the steps he takes and how long he devotes to writing the magalogs that sell millions of dollars ...
John Carlton calls his marginally-sane friend Joe Polish “Mr. Action Central”, and let me tell you, he earned that title. This is a guy who started out knowing zilch about anything… and very ...
The secret to marketing success is to understand your market. That means nothing more than understanding the nature of the people who compose it, and seeing them not as faceless abstractions, but as ...
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with ...
This hot seat has John’s official testimonial-getter, Mark Landstrom, explaining how to get great testimonials. The discussion includes the fundamentals of sales detective work, and bonding with clients and prospects. Mark explains how ...
On this call, David Deutsch interviews Tellman Knudson and Shawn Casey on the critical role of list building in internet marketing and its synergy with effective copywriting. Tellman, who overcame personal challenges to ...
This hot seat is for a self-improvement product. Chris has a method that takes 4 1/2 minutes and will change someone’s life. The problem is that there are so many products that will ...
Ever wonder what top copywriters talk about when they get together? John Carton and his good friend and colleague Scott Haines got on the horn and let fly the insider gossip. You may ...
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