This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of ...
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In this wide-ranging and deeply insightful conversation, David Deutsch sits down with Ken McCarthy—one of the original pioneers of internet marketing and the visionary behind the legendary System Seminar. Ken takes us on ...
Richard has a background in education and works with teenagers that are in prison. He wrote a book and workbook to help high school seniors stay in school and graduate. He has to ...
In this month’s video training, David discusses one of the most important parts of any copy… the beginning. He shows some killer openings and lists a dozen ways you can start your own ...
A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business ...
Most businesses have a guarantee, but too often, it’s just a formality—it’s there because everyone else has one rather than as a genuine tool to remove every last ounce of doubt. The real ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I believe this is the piece where I introduced the “four ball guarantee”. It’s ...
This video has John giving tips on writing headlines and storytelling, as well as answering questions from the participants. He discusses how older movies had better, more original ideas, and how the writing ...
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