Usually a marketer wants to get the word out as much as possible. Not Michael. He is afraid that he will be squashed by various federal agencies if word gets out about what ...
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This month’s bonus is an eye-opening interview that David conducted recently with someone who may be the best copywriter you’ve never heard of. He has a very different approach to writing, and has ...
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including ...
Today more than ever, great copy is the secret key that unlocks marketing success—the vital link between you, your prospect, and whatever actions you wish them to take. At a time when AI ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. ...
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it ...
If you’ve ever wondered how to build a business that feels natural instead of stressful, you’re going to love this conversation. In this audio, David Deutsch talks with Matt Furey, a former world ...
Michelle runs a financial services company with her brother-in-law, Mark. They have a proprietary stock trading method that they lease to stock brokers. It is a fee-based service, so the clients (the stock ...
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