This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with ...
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In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how ...
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% — a very significant increase ...
You have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based publisher — one of the largest mailers in the world. But their ...
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have ...
Like many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of people invest countless hours trying to get their pages (or clients’ ...
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the ...
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny’s original question was how to create questions to interview current clients to see what ...
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