Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the list ...
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Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach”– a consultant who helps doctors get their act together. Which, for most health care ...
Staying on top of the martial arts market is no walk in the park. It’s not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills ...
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY ...
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny’s original question was how to create questions to interview current clients to see what ...
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer ...
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I ...
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