Warning: As you can see from the title, you may want to listen to this with headphones (just sayin’). Also, this is an audio, so what you see on the screen will not ...
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John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) managed an enormous stable of “on the floor” sales people. Sam ...
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every ...
I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but ...
This video has John giving tips on writing headlines and storytelling, as well as answering questions from the participants. He discusses how older movies had better, more original ideas, and how the writing ...
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how ...
One thing that John always says is that it is easy to take someone from raw rookie to 50%. The hardest real estate is that last 10%…where the writer is successful and wants ...
A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business ...
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