Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s ...
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Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s ...
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) managed an enormous stable of “on the floor” sales people. Sam ...
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest ...
Another Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump everything together in one gargantuan volume. So I have to ...
How to Incorporate your Business…doesn’t that just make your eyes glaze over? Tom is writing a letter for an incorporation system that he is selling. He is selling into an established market with ...
This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads. Namely… identifying where the reader is now in his game. The audience is full of ...
I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that’s a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer ...
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece– this time, they got impatient selling individual books about the various parts of ...
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