This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I ...
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In this segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool. He actually spends very little time on the copy because there is something very ...
In this interview, marketing expert Daniel Levis shares his 5R System, a strategic framework for creating impactful online marketing campaigns and websites. Daniel begins by recounting his journey from corporate sales to becoming ...
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. ...
Marketing is a gamble. Today, the risks are getting greater and the stakes are higher. So stack the odds in your favor. The most successful marketers don’t put their faith in consultants, ad ...
Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride ...
One of the biggest challenges in marketing isn’t a lack of knowledge. It’s having so much knowledge that you forget what it feels like to be on the other side of the conversation. ...
Every copywriter eventually runs into the same frustrating problem: you know a sales letter, ad, or promotion can be improved, but you’re not sure where to start. The existing control is already working, ...
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