by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Gary Halbert & John Carlton. THE most requested, notorious and talked-about call in the series. A topic I have never heard any other players discuss publicly — namely, what it takes to be that guy who can run the whole show. The guy everyone else knows can...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Harlan Kilstein is an experienced copywriter and internet marketer. He is looking for some new direction for 3 of his niches. Harlan has a lot of opportunities to make money and needs to focus more. Over the past year he has become a bit laid back and wants to get...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the hot seat is Carlos, who is a copywriter trying to get more clients (sound familiar?). John and Stan tell him what he needs to do to get started and to develop the reputation that will have prospects chasing him rather than the other way around. They discuss how...
by The Marketing Rebel Team | Lessons
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make… is to get tired of their own...
by The Marketing Rebel Team | Lessons
Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s all tease. Like the little strumpet at the local watering hole giving you a...
by The Marketing Rebel Team | Lessons, Tools & Utilities
Do you ever have files that are in the wrong format? Maybe Flash (FLV) that you want to be MP4? Maybe you want to strip the audio from a video? Maybe you have a PDF that you want to convert to Kindle format? We found a site that seems to be able to convert just about...
by The Marketing Rebel Team | Lessons, Tools & Utilities
If you’ve been using Jing (like I do) to quickly grab a screen shot or a quick video to explain something to someone else, you probably already know that Jing will no longer be available after July 15. If you haven’t been using it, you’ve been...
by The Marketing Rebel Team | Lessons, Search Engine Optimization (SEO)
The Google Keyword Tool is getting to be less and less user-friendly, especially if you don’t have an Adwords account. We found an inexpensive tool that looks to be very helpful if you need to find keywords with Google search info. It is called Keywords...
by The Marketing Rebel Team | Lessons
This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads. Namely… identifying where the reader is now in his game. The audience is full of young guys… old guys… and rookie duffers of all stripes....
