In this video John breaks down a letter he wrote for Rodale… an otherwise staid, conservative company which decided at one point to go after the sex market. He talks about how he ...
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In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, ...
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of ...
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your ...
This video is an overview of a sales letter directed at chiropractors. The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining benefits ...
The Only Sex Book You Will Ever Admit to Buying The Nickel Letter The Amazing Discovery The One-Legged Golfer Who Else Wants to Earn an Extra $96,485? ...
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