Here is a good example of a “lipstick” letter. The reference is to the old comedy routine of coming home with lipstick on your collar — and obviously dire situation that would crush ...
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Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give ...
In this call, David and Bob Bly discuss the details of copywriting and marketing. Bob shares important tips on how to make compelling offers and position yourself well in marketing. They discuss how ...
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read ...
I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but ...
This is the transcript from the video: .. Go here to find every one of David Deutsch's Monthly Bonus Training Lessons. Blank Line Go here to learn everything David's has taught every Inner ...
Once a month we post videos shot at one of John Carlton’s exclusive live events. These events typically cost $5,000 or more to attend. Some of them focus on marketing and some focus ...
Howdy. You’re probably on this page because you followed the The Art and Science of Swiping Copy link and: (1) You’ve invested in the full collection of my Best Ads… and The Stories ...
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