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Have you ever read a sales letter, email, or ad and felt like something was off, but you couldn’t quite put your finger on it? Maybe the offer sounded good, but it just didn’t feel convincing. Often, the problem isn’t the product, the headline, or even the writing itself. It’s something deeper that’s easy to
This month we are posting the text of a presentation David did for a high-level, high-priced copywriting mastermind. You will learn how to leverage the power of AI to help you become a more successful copywriter. ..
One of the biggest challenges in marketing isn’t a lack of knowledge. It’s having so much knowledge that you forget what it feels like to be on the other side of the conversation. The more time you spend learning copywriting, sales, and persuasion, the easier it can be to lose the simple, natural way you
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the “nuts and bolts” expertise to make it work even when short on bread
Every copywriter eventually runs into the same frustrating problem: you know a sales letter, ad, or promotion can be improved, but you’re not sure where to start. The existing control is already working, so making random changes can easily make things worse. The question becomes: how do you find the opportunity everyone else is missing?
How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways information is disseminated, products and services are distributed, and money is exchanged. As multichannel marketing tactics continue
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