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If you’ve ever created a free report, guide, or lead magnet, you’ve probably asked yourself the same question: Am I giving away too much? Give away too little, and people won’t see your value. Give away too much, and you might worry they won’t need to buy from you. Finding the right balance can feel
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I had one rule: Business before pleasure. I had spent my twenties being a gloriously wild and undisciplined scoundrel… and when I finally
When someone lands on your sales page, opens your email, or starts reading your ad, they begin making decisions about you almost instantly. Before they’ve finished the first few sentences, they’re already wondering whether you’re someone they should believe. If you don’t answer that question quickly, you could lose them before your message has a
Great copy isn’t just about choosing the right words. It’s about understanding the people you’re writing for right now. What grabbed attention a few years ago may not have the same impact today, and relying on old ideas can quietly hurt your results. In this short clip from one of his coaching sessions, A-List copywriter
In this segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool. He actually spends very little time on the copy because there is something very important to do before you write any copy…nail down exactly what you have to sell, who you are going to sell it
Have you ever noticed that two people can look at the same thing and see completely different value? That simple idea has a surprising connection to selling—and once you see it, you’ll start looking at your own marketing in a whole new way. In this coaching session, A-List copywriter David Deutsch uses an unexpected example
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