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How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways information is disseminated, products and services are distributed, and money is exchanged. As multichannel marketing tactics continue
I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read another one. Non-fiction, and fiction. Newspapers and magazine excerpts don’t count. (One trick I allow myself: At any time, if l realize
There are 2 letters up for critique in this video, but the topics are irrelevant. John addresses issues which are universal. Topics include: getting into the mind of a prospect, getting your message read, delivery methods, the “what is in it for me” question , and writing for women. price points and testing,
In this discussion, David Deutsch interviews Jay Abraham, a renowned business strategist, about his approaches to growth, copywriting, and strategic thinking. Jay emphasizes the importance of leveraging existing assets within a business to maximize results before innovating with new methods. He highlights the power of optimization and strategic thinking, drawing on decades of experience across
Dr Fairfield (James), is a dermatologist that specializes in cosmetic procedures for wealthy people (aka those who can pay without aid of an insurance company). He has a problem common to many local businesses…he put control of his website into the hands of a designer who created a brochure site. The homepage has no call
Most copywriters spend hours trying to come up with a “clever” hook… and still end up with something that falls flat. It sounds good. It feels smart. But it doesn’t grab attention, and it definitely doesn’t pull people in. The frustrating part? You can’t always see what’s missing from your own work. In this clip,
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