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Getting someone to notice your copy is one thing. Keeping them reading is something else entirely. If you’ve ever wondered why people leave your page before they get to your offer, the answer may not be what you think. In this coaching session, A-List copywriter and copywriting coach David Deutsch shares a simple way to
Many copywriters focus on finding the perfect headline or big idea, but the real difference often comes from the words and sentences themselves. Small improvements in the way you write can make your copy clearer, stronger, and more persuasive without completely rewriting it. In this coaching session, A-List copywriter and copywriting coach David Deutsch shares
What makes people say “yes” to an offer? Many copywriters spend their time talking about features, benefits, and what their product does. But sometimes the real reason people buy is something much deeper—and understanding that can completely change the way you write. In this clip from one of his coaching sessions, A-List copywriter and copywriting
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. A massive market, but one with huge, well-financed competitors (ie Reader’s Digest, Prevention and a long list of newsletters published by well-known
What makes people say “yes” to an offer? Many copywriters spend their time talking about features, benefits, and what their product does. But sometimes the real reason people buy is something much deeper—and understanding that can completely change the way you write. In this clip from one of his coaching sessions, A-List copywriter and copywriting
If your copy isn’t getting the response you hoped for, the problem may not be your writing. It could be the way you’re thinking about what you’re selling. A small change in perspective can make your message more powerful and help your words connect with the people you want to reach. In this clip from
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