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There are 2 letters up for critique in this video, but the topics are irrelevant. John addresses issues which are universal. Topics include: getting into the mind of a prospect, getting your message read, delivery methods, the “what is in it for me” question , and writing for women. price points and testing,
In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the importance of leveraging skills across different business ventures, avoiding the trap of trading time for money, and structuring compensation based on results
Matt is a chiropractor who has a sales letter for a Carpal Tunnel treatment. This is the 12th letter he has sent to people who haven’t responded in the past. One of his challenges is that he can’t legally boast of the results of his treatment, even though it’s very effective. Their discussion includes the
In this video, David Deutsch reviews bullets for a member of his Inner Circle. Bullets are one of the most important parts of your sales message, and it is said that each one must be able to sell the product on its own. This is a great look into the mind of a successful copywriter
This month’s bonus training is a continuation from last month. David shows what goes into the production of an ad that is successful at a high level. This is the most detailed breakdown David has ever done. He dives deep into what makes copy at the very top level effective. This is powerful information that
Have you ever wondered what makes a truly brilliant idea? In this video, David Deutsch dives into the story behind one of the most clever, impactful ideas he’s ever come up with—a title that turned a book into a bestseller. You’ll hear about how he worked through creative roadblocks, drew inspiration from one of history’s
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