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In this in-depth interview, David explains his process for writing copy. What research he does, the steps he takes and how long he devotes to writing the magalogs that sell millions of dollars of products. He shares his tricks for getting it done on budget and on time while working for some of the most
What if one invisible mistake in your marketing is quietly costing you a fortune—while you have no idea where things are breaking down? Most business owners think they’re doing the “right” things… building funnels, adding emails, creating content. Yet results stall, leads drift away, and sales feel harder than they should. The problem isn’t effort.
John Carlton calls his marginally-sane friend Joe Polish “Mr. Action Central”, and let me tell you, he earned that title. This is a guy who started out knowing zilch about anything… and very quickly climbed his way up the success ladder… in one of the smallest and most obscure niche markets in the world. Nevertheless,
Most businesses say they have a vision. Very few actually live it. And that gap—between what you say and what you do—is where real damage starts. On the surface, everything can look fine. The words sound right. The website looks polished. The team nods along. But underneath, something feels off… and results quietly start to
Most entrepreneurs think their biggest problem is strategy, money, or time. But what if the real issue is who’s actually running the business inside your head? In this clip from John Carlton’s Action Seminar, Michael Gerber challenges the way most founders see themselves—and why so many businesses feel exhausting, chaotic, or stuck no matter how
The secret to marketing success is to understand your market. That means nothing more than understanding the nature of the people who compose it, and seeing them not as faceless abstractions, but as living, breathing, thinking, feeling human beings. Times may change, the economy may have its ups and downs, but the following characteristics of
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