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This month’s bonus is an eye-opening interview that David conducted recently with someone who may be the best copywriter you’ve never heard of. He has a very different approach to writing, and has never taken a course, never had a mentor, never worked under a creative director… … and some of the things he has
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show and national radio) about PR… but John Carlton has always been more interested in the subtle “secrets
Today more than ever, great copy is the secret key that unlocks marketing success—the vital link between you, your prospect, and whatever actions you wish them to take. At a time when AI enables anyone to be a mediocre copywriter, those who know the fundamentals of effective copy—and can use AI to amplify their own
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach”– a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in demand, since you can just go to the hotel
If you’ve ever wondered how to build a business that feels natural instead of stressful, you’re going to love this conversation. In this audio, David Deutsch talks with Matt Furey, a former world champion athlete who discovered that the same discipline and focus used in martial arts can also be used in copywriting and business.
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