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A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the “nuts and bolts” expertise to make it work even when short on bread
If you want to supercharge your marketing, learn how to create rapport. Whether one-on-one or when consuming advertising, we pay attention to, respond to, and buy from people we feel connected to. And today, as people have become more and more skeptical, suspicious, and disconnected from each other, the need for—and marketing power of—good rapport
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Staying on top of the martial arts market is no walk in the park. It’s not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and
This video has John explaining one of his own golf ads, with emphasis on headlines and the editing process.
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David Deutsch sits down with veteran marketer and copywriter Brad Antin, whose experience spans decades in both retail entrepreneurship and high-level direct response marketing. From selling the first consumer VCRs in Kansas City to co-authoring the international bestseller Secrets from the Lost Art of Common Sense Marketing, Brad has mastered the art of making compelling
David Deutsch reviews some of his most successful headlines and explains why they work so well. Swipe these for your own copy! .. ….
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