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If you’ve ever felt stuck, scattered, or unsure what to focus on next, this video will hit close to home. In this clip from his Action Seminar, John Carlton speaks candidly about how confusion, hesitation, and false starts aren’t signs of failure—they’re part of the process. Even highly capable people can freeze up when they’re
Ever wonder what top copywriters talk about when they get together? John Carton and his good friend and colleague Scott Haines got on the horn and let fly the insider gossip. You may be shocked to learn how veteran writers think of each other, and what they say when they don’t care who’s listening. It’s
If your business feels busy—but not moving—this conversation will hit close to home. Most owners know they should be making smarter decisions about hiring, growth, and priorities… but they’re stuck reacting instead of steering. And that’s usually not a people problem, a money problem, or a time problem. It’s something much more fundamental—and far more
Most business owners say they have a plan—but what they really have is a wish. In this clip from John Carlton’s Action Seminar, veteran business coach Brian Johnson explains why “big goals” without a realistic path often lead to frustration, stalled growth, or outright failure. Drawing on decades of experience, he shows how many companies
It is more important than ever to build your marketing on a solid foundation of the marketing basics. Maximize every element in the traditional “marketing mix”—product, price, place and promotion—and make sure they’re in tune with the new marketing realities. In addition, in this chapter you’ll find two important new marketing “P’s”: personnel and process.
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% — a very significant increase to the bottom line. Working with large mailers, you are pitted against other top writers on every mailing. There’s only room for
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