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A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business is going on at the moment. While most people are singing the blues, a precious few actually enjoy roller-coaster economies — and
What do you do when one wrong word could get you in serious trouble? In this video, John Carlton tells a story that starts in a wild Nevada biker bar… and almost ends very badly. One careless phrase. One very large biker named Tiny. And one split-second decision that changed everything. This isn’t just a
Most headlines fail before the reader even gets past the first few words. They try too hard. They promise too much. They use “power words” that don’t have any power left. And instead of pulling the reader in, they confuse them or make them roll their eyes. If you’ve ever struggled to write a headline
John Carlton has a simple rule: if you have to explain why something is powerful, it probably isn’t. The same is true in sales. If you have to keep talking to make your point land, you’ve already missed it. In this video, he reveals why most business owners and copywriters struggle to hit that one
This aspect of immutable human nature deserves a chapter all to itself: the desire to get something for nothing. Entire businesses have been built by fulfilling this desire. If you offer a good product or service, whatever you give away can only come back to you—many times multiplied. One of the reasons giving things away
Why do people get wildly excited about buying… and then never even open the package? Why do they feel relief the moment they order — as if the problem is already solved — even though they haven’t done a thing yet? If you’ve ever wondered what’s really happening inside the head of a direct response
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