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There are 2 letters up for critique in this video, but the topics are irrelevant. John addresses issues which are universal. Topics include: getting into the mind of a prospect, getting your message read, delivery methods, the “what is in it for me” question , and writing for women. price points and testing,
In this discussion, David Deutsch interviews Jay Abraham, a renowned business strategist, about his approaches to growth, copywriting, and strategic thinking. Jay emphasizes the importance of leveraging existing assets within a business to maximize results before innovating with new methods. He highlights the power of optimization and strategic thinking, drawing on decades of experience across
Dr Fairfield (James), is a dermatologist that specializes in cosmetic procedures for wealthy people (aka those who can pay without aid of an insurance company). He has a problem common to many local businesses…he put control of his website into the hands of a designer who created a brochure site. The homepage has no call
Most copywriters spend hours trying to come up with a “clever” hook… and still end up with something that falls flat. It sounds good. It feels smart. But it doesn’t grab attention, and it definitely doesn’t pull people in. The frustrating part? You can’t always see what’s missing from your own work. In this clip,
Warning: As you can see from the title, you may want to listen to this with headphones (just sayin’). Also, this is an audio, so what you see on the screen will not change. .. Here is the “10 Ways” PDF that is mentioned in the audio: ..
Sometimes the best ideas are the ones that make you stop and think, “Wait… what?” They don’t fit. They don’t sound right. And that’s exactly why they grab attention. In a world full of predictable ads, the ones that feel a little strange are the ones people can’t ignore. In this clip, John Carlton shares
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