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Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports in general falls into that trap every few
When you hire a copywriter, you’re not just hiring someone to write words. You’re hiring someone who can make you money. And most business owners get this completely wrong. They look at portfolios, fancy websites, and clever phrases… but they miss the signals that separate amateurs from serious pros. In this video clip from his
This video is a discussion of an ad directed at creative directors. The discussion includes: Writing headlines… how to get started, how to know if you are on the right track, How to bond with the prospect The best way to write the copy How to “test” whether your copy is compelling or not This
Ever notice how some people seem to leap ahead while everyone else stays stuck—despite having the same ideas, the same tools, and the same access? It’s tempting to believe they’re just smarter or luckier. But what if the real difference is far simpler—and a little uncomfortable? In this clip from John Carlton’s Action Seminar, Kevin
In this conversation, David interviews Joe Vitale, an accomplished author, marketing consultant, and self-help guru known for his best-selling books and appearances in “The Secret.” Joe discusses his journey from being homeless to becoming a successful author and movie star. He emphasizes that his success wasn’t due to a single event but rather a relentless
Most business owners think their biggest problem is hiring the right people. But what if the real problem is something deeper? Teams drift. Priorities get fuzzy. Everyone works hard… but not always in the same direction. When that happens, growth slows, frustration rises, and the business starts pulling itself apart. In this video, Brian Johnson
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