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Marketing is a gamble. Today, the risks are getting greater and the stakes are higher. So stack the odds in your favor. The most successful marketers don’t put their faith in consultants, ad agencies or in what they think “should” or “shouldn’t” occur. They listen to the numbers: How many responses? What percent conversion? What
Every copywriter wants a voice that stands out. But finding your own style isn’t always as simple as writing more or trying harder. Sometimes the habits that make you comfortable can also keep your copy from reaching its full potential. In this coaching session, A-List copywriter and coach David Deutsch shares an idea that can
Getting someone to read the first sentence is hard enough. Keeping them reading all the way to the end is even harder. If you’ve ever wondered why people click away from your emails, sales pages, or videos, this coaching session may change the way you think about writing. In this clip, A-List copywriter and coach
This video has John explaining one of his own golf ads, with emphasis on headlines and the editing process.
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Getting someone to notice your copy is hard. Keeping their attention is even harder. With so many emails, ads, videos, and social posts competing for a few seconds of someone’s time, the words you choose at the very beginning can make all the difference. That’s why great copywriters spend so much time thinking about their
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses how he started by offering clients guarantees—writing copy for free and only getting paid if it outperformed
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