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AI is changing copywriting fast, and it’s easy to wonder where that leaves the copywriter. But trying to compete with AI may be looking at the whole thing the wrong way. In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch offers a different way to think about AI.
What happens when your prospects have already heard every promise, every pitch, and every clever angle you can think of? The words that once grabbed attention can suddenly feel familiar—and familiar is easy to ignore. In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch looks at an important
Only companies such as Meta, Coca-Cola, or McDonalds have the resources to get their message to every man, woman and child in the world. Yet it is amazing how many companies die trying. The solution comes from the military strategy of “concentration of force”—narrow your target to the point where your forces can be effective
Testimonials can be one of the strongest parts of your sales copy—but only if people actually believe them. A few nice words from a happy customer may sound good, but that doesn’t mean they’ll persuade someone who’s still deciding whether to buy. In this clip from one of his coaching sessions, A-List copywriter and copywriting
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they
You can have the right message, a strong offer, and all the facts your prospect needs—and still end up with copy that feels flat. The words may make sense, but they don’t pull the reader in or make them care. In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David
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