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Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the list was fatiguing. So
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 perspectives…from the copywriter and the client.
In this Copywriting Quick-Start interview, master copywriter Michel Fortin shares how he went from a shy, struggling salesman to one of the top online copywriters in the world. He talks about how learning real-world selling skills, understanding people, and writing with passion can completely change your copy. You’ll learn why stories sell better than facts,
Usually a marketer wants to get the word out as much as possible. Not Michael. He is afraid that he will be squashed by various federal agencies if word gets out about what he is doing, even though it is legit. Michael sells information that teaches business owners how to keep the government at bay.
This month’s bonus is an eye-opening interview that David conducted recently with someone who may be the best copywriter you’ve never heard of. He has a very different approach to writing, and has never taken a course, never had a mentor, never worked under a creative director… … and some of the things he has
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show and national radio) about PR… but John Carlton has always been more interested in the subtle “secrets
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