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A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You always want to hear what Dan has to say about anything… and in this session, they got down and dirty about what
Effective marketing doesn’t have to be expensive—especially if you know how to get others to do it for you.If you know where and how to look, you’ll find that powerful marketing assistance is all around you. Getting others to do your marketing for you has two benefits. First, it saves money. Second, it’s often
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf nuts” (which I
Herschell G. Lewis, a former professor of English literature and cult horror filmmaker, transitioned into a successful career in direct marketing and copywriting. In this conversation with David Deutsch, he shares insights on the power of words and their critical role in persuasion. He emphasizes that small word choices can significantly impact effectiveness, such as
This is a letter for a launch of a “make money online” product. A well-known marketer is lending his name to it and promoting it to his list. The launch process will be short…only about a week. Almost half of the hotseat is devoted to the headline, which is wordy and has a lot of
This month David interviewed Aaron Winter. Aaron Winter ran a highly successful copywriting agency for many years that generated over a quarter of a billion dollars in sales and is an expert at generating win-win deals between copywriters and clients. I sat down with him recently to get his thoughts on how both copywriters and
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