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You can write copy that sounds convincing, hits the right emotions, and seems to speak directly to your prospect. But one small assumption can suddenly make the reader think, “That’s not me”—and once that happens, you may lose them. In this clip from one of his coaching sessions, A-List copywriter David Deutsch points out an
You may think you’re writing copy one sentence at a time. But while your prospect is reading, something else is happening. They’re reacting to every claim, every idea, and every word you put in front of them—and those reactions can determine whether they keep reading or leave. In this short clip from one of his
Writing about yourself or your business sounds easy—until you actually sit down to do it. What should you say? What matters to the reader? And how do you make yourself sound impressive without feeling like you’re bragging? In this short clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch offers
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You always want to hear what Dan has to say about anything… and in this session, they got down and dirty about what
Good copy can have strong headlines, convincing benefits, and all the right words—and still feel like something is missing. Sometimes, what gives a promotion its real power isn’t any single line of copy. It’s the idea holding everything together. In this coaching session, A-List copywriter and copywriting coach David Deutsch looks at the role a
You can have the right headline, the right offer, and all the right words—but your copy can still fall flat. Sometimes the problem isn’t what you’re writing. It’s what you’re feeling while you write it. In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch looks at a different
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