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This video has John explaining one of his own golf ads, with emphasis on headlines and the editing process.
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Getting someone to notice your copy is hard. Keeping their attention is even harder. With so many emails, ads, videos, and social posts competing for a few seconds of someone’s time, the words you choose at the very beginning can make all the difference. That’s why great copywriters spend so much time thinking about their
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter and marketing consultant. He discusses how he started by offering clients guarantees—writing copy for free and only getting paid if it outperformed
Before you hit publish on your next sales page or email, ask yourself one question: are you reading it the way your prospect will? That simple shift can change everything. In this coaching session, A-List copywriter and coach David Deutsch shares a powerful mindset that can help you spot weak copy before your audience ever
Have you ever read a sales letter, email, or ad and felt like something was off, but you couldn’t quite put your finger on it? Maybe the offer sounded good, but it just didn’t feel convincing. Often, the problem isn’t the product, the headline, or even the writing itself. It’s something deeper that’s easy to
This month we are posting the text of a presentation David did for a high-level, high-priced copywriting mastermind. You will learn how to leverage the power of AI to help you become a more successful copywriter. ..
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