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This discussion between David Deutsch and licensing expert Bob Serling explores the lucrative potential of licensing as a business model, particularly for marketers and copywriters. Licensing involves granting others the right to use a product, service, or idea without transferring ownership, a concept exemplified by everyday examples like software or car leases. Bob explains how
If English isn’t your first language, writing copy for an English-speaking audience can feel intimidating. You may wonder whether small mistakes, awkward phrases, or simply not sounding like a native speaker could keep you from getting copywriting work. In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch answers
Hooks are everywhere in copywriting. But ask five copywriters what a hook is, and you may get five different answers. That can make something that should be simple feel a lot more complicated than it needs to be. In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch offers
You may think storytelling means coming up with a clever story and finding a way to squeeze it into your copy. But what if the stories you need are already there, hiding inside the product, the company, or the people behind it? In this short clip from a coaching session, A-List copywriter and copywriting coach
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is selling from his heels. John tells
Good copy needs to make people want something. But how far should you go to make a product sound exciting? There can be a fine line between persuasive copy and hype—and figuring out where that line is isn’t always easy. In this clip from a coaching session, A-List copywriter and copywriting coach David Deutsch answers
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