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John starts off by defining a killer offer. What did he say? Watch the video and you will find out… Dave is on this hot seat. He is selling a book that teaches business owners how to increase their bottom line by slashing their costs. John has concerns about both the copy and the product
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level
This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to not just absorb the secrets of world-class business… but what it takes for that information to take hold. In other words: What
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of “humanizing” your letters.
Dr Fairfield (James), is a dermatologist that specializes in cosmetic procedures for wealthy people (aka those who can pay without aid of an insurance company). He has a problem common to many local businesses…he put control of his website into the hands of a designer who created a brochure site. The homepage has no call
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is his willingness to
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