by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such...
by The Marketing Rebel Team | Inner Game & Winning Mindset, Lessons, The Scuttlebutt Sessions
John Carlton calls his marginally-sane friend Joe Polish “Mr. Action Central”, and let me tell you, he earned that title. This is a guy who started out knowing zilch about anything… and very quickly climbed his way up the success ladder… in one...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is marketing a product that shows MLM’ers how to build a downline faster and easier. He is getting a good response to the letter but wants to make it better. The MLM market is one which has a lot of unique terminology. Insiders use the language,...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the hot seat this month is MRIC member Mukesh. His personal story is quite compelling. He had surgery for cancer and as a result has a hard time speaking. He came to the US from India in 2005 at age 55, excited to get started in a new career. He has had some...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Let’s count the ”tricks” I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency....
by The Marketing Rebel Team | Lessons, Tools & Utilities
It is hard sometimes to find the email address for a business. You can search their website… Facebook page… Linkedin account… and may or may not find anyting. We found a simple online tool that searches the web for email addresses, and it is free for...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Martin is a university professor who has a side consulting business in which he helps Fortune 500 companies comply with diversity laws. Most of his clients seek him out because they are being sued for discrimination. He is a subject matter expert who wants to...
by The Marketing Rebel Team | Lessons, Tools & Utilities
One way Google finds your business for search ranking or for putting it in the local 3-pack is by reading the tags on your site. This includes the image tags as well as the text tags (h1, h2, etc). Many times when you take a picture it is automatically tagged by the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is a good example of a “lipstick” letter. The reference is to the old comedy routine of coming home with lipstick on your...
