by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool. He actually spends very little time on the copy because there is something very important to do before you write any copy…nail down exactly what you...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
There are 2 letters up for critique in this video, but the topics are irrelevant. John addresses issues which are universal. Topics include: getting into the mind of a prospect, getting your message read, delivery methods, the “what is in it for me”...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You always want to hear what Dan has to say about anything…...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Bill is a chiropractor who is trying to sell a weight loss product to his patients. He enclosed the letter in his monthly newsletter, and sold about 25 bottles in the first mailing. John talks about how to sell to a house list. How to use...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their...
by The Marketing Rebel Team | Lessons
Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year in the gym. He’s a brutal trainer, but he put 20 pounds of solid muscle on me, just like he promised. ...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
How to Incorporate your Business…doesn’t that just make your eyes glaze over? Tom is writing a letter for an incorporation system that he is selling. He is selling into an established market with well-capitalized competition that will eat him for...
by The Marketing Rebel Team | Lessons
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I had one rule: Business before pleasure. I had spent my twenties being a...
