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Most copywriters spend hours trying to come up with a “clever” hook… and still end up with something that falls flat. It sounds good. It feels smart. But it doesn’t grab attention, and it definitely doesn’t pull people in. The frustrating part? You can’t always see what’s missing from your own work. In this clip,
Warning: As you can see from the title, you may want to listen to this with headphones (just sayin’). Also, this is an audio, so what you see on the screen will not change. .. Here is the “10 Ways” PDF that is mentioned in the audio: ..
Sometimes the best ideas are the ones that make you stop and think, “Wait… what?” They don’t fit. They don’t sound right. And that’s exactly why they grab attention. In a world full of predictable ads, the ones that feel a little strange are the ones people can’t ignore. In this clip, John Carlton shares
There’s a moment in every ad where everything is on the line… and most people completely miss it. They hesitate. They soften what they really want to say. And in that split second, the sale quietly disappears. In this clip, John Carlton digs into a simple idea that can change how you write—and how your
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) managed an enormous stable of “on the floor” sales people. Sam learned his copy chops working with guys like Jay Abraham, Gary Halbert, as well as Carlton… and has decades of experience with
There’s a moment in every ad where everything is on the line… and most people completely miss it. They hesitate. They soften what they really want to say. And in that split second, the sale quietly disappears. In this clip, John Carlton digs into a simple idea that can change how you write—and how your
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