Keep up with the latest news and updates
Bullets are like little salespeople. Each should have the power to sell the product on its own. In this month’s bonus, David shares his secrets for creating killer bullets. Use my B-U-L-L-E-T-S formula.(You don’t have to use every technique in every bullet.) ….. …… Benefit – Include something that benefits the prospect.……Example: “How to cure
A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business is going on at the moment. While most people are singing the blues, a precious few actually enjoy roller-coaster economies — and
If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every situation, problem or opportunity. You must be able to systematically and objectively analyze the current situation, think up marketing alternatives, and decide
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level
In this segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can’t think of anything unique about your business, and discusses the biggest problem new copywriters have. He goes on to talk about client management…different ways to get paid, holding your ground when
In this discussion, David Deutsch interviews Jay Abraham, a renowned business strategist, about his approaches to growth, copywriting, and strategic thinking. Jay emphasizes the importance of leveraging existing assets within a business to maximize results before innovating with new methods. He highlights the power of optimization and strategic thinking, drawing on decades of experience across
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
Powered by WishList Member - Membership Software
