by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It’s run every year for the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Ever wonder what top copywriters talk about when they get together? John Carton and his good friend and colleague Scott Haines got on the horn and let fly the insider gossip. You may be shocked to learn how veteran writers think of each other, and what they say when...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
One thing that John always says is that it is easy to take someone from raw rookie to 50%. The hardest real estate is that last 10%…where the writer is successful and wants to get better. On the hot seat today is John D. He is a successful...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Every market in existence has inside secrets. Yes, even yours, no matter what business you’re in. There are secrets to French cooking,...
by The Marketing Rebel Team | Lessons
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I’d tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John’s comments: The secret (to becoming a better storyteller) is reading. I am a reader. The best thing you can do for your kids is to get them...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income. They tell her that she has to reinvent her services, because there is not a great future in $750 press releases. They force her to...
by The Marketing Rebel Team | Lessons
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their...
