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John Carlton doesn’t mince words—and in this video, he explains why most writers today are easier to beat than ever. Standards have dropped. Editors are disappearing. Sloppy writing is getting published every day. And that creates a massive opportunity… if you’re willing to raise your own bar. If you want to become the writer clients
This month David interviewed Aaron Winter. Aaron Winter ran a highly successful copywriting agency for many years that generated over a quarter of a billion dollars in sales and is an expert at generating win-win deals between copywriters and clients. I sat down with him recently to get his thoughts on how both copywriters and
What if becoming a better storyteller has less to do with “learning techniques” and more to do with what you feed your brain every day? In this video, John Carlton pulls back the curtain on where great storytelling really comes from — and it’s probably not where you think. It’s not fancy formulas or trendy
Only companies such as Meta, Coca-Cola, or McDonalds have the resources to get their message to every man, woman and child in the world. Yet it is amazing how many companies die trying. The solution comes from the military strategy of “concentration of force”—narrow your target to the point where your forces can be effective
This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It’s not a “nice” ad. You will
In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the importance of leveraging skills across different business ventures, avoiding the trap of trading time for money, and structuring compensation based on results
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