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I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… and if you haven’t mastered the secret by the fourth ball, we insist you ask for your money back. It’s a powerful
Most people leave a seminar or training with pages of notes… and then never look at them again. The ideas seemed powerful in the moment, but once you’re back at your desk, it’s hard to turn all those scribbles into something that actually improves your business. In this video from John Carlton’s Action Seminar, Stan
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is his willingness to let me write outrageous copy. The beauty in this technique is the way the cut check drives home the
Most copywriters struggle with headlines—not because they aren’t trying hard enough, but because they’re missing something simple. You sit there, staring at the screen, rewriting the same line over and over… and it still doesn’t feel right. Meanwhile, some headlines seem to grab attention instantly. What do they know that you don’t? In this clip
Everyone says you need a niche. But most people pick one the wrong way. They guess. They copy someone else. Or they try to be the “Uber expert” in a crowded market and wonder why nothing sticks. That’s how you end up invisible… or buried under 50 other people claiming the same thing. In this
Let’s face it, disadvantage is all around us. If it’s not the economy, it’s our own disadvantages and limited resources. In fact, if you really think about it, disadvantage may be our most abundant resource. So doesn’t it make sense to learn how to convert it into advantage? This chapter might more aptly be titled
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