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In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines to entire drafts, is a “huge hack” for creating quality work. Discover why the best content often comes after the first few pages and why great writers aren’t afraid to throw
I first learned the “market test” concept from Jay Abraham. He had convinced a major publisher of financial newsletters to offer a dozen of them for, like, $19. Normally, each subscription would have separately cost as much as $200 or more. So this was giving away the farm. The idea is that… if you really
Ben Morris is an expert at using phychographic data to sell products. In this clip he breaks it down. Ben says: I’ve worked for all of these different businesses using big data, and it works with every business to consumer product or service. The reason why is very simple. It’s not about what you’re selling.
The book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It’s true. I couldn’t make this stuff up. The client actually had the goods — he had learned some pretty remarkable insights and tactics in the mating game, and was very successful
In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also be common sense or things people already understand. Like a jury that believes the best story instead of just adding up evidence,
In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if the real secret is to connect with the stories already in your customers’ heads? People act based on the stories they tell
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