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In this video, David dives into a crucial part of online sales that often gets overlooked—the order form. We tend to focus a lot on writing great sales copy, but they point out that the order form can have just as much impact on whether people actually convert into buyers. They share how making small
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is grousing about how embarrassing or odd
Discover the key to crafting copy that deeply resonates with your audience. In this video, David Deutsch explores why simply piling on benefits isn’t enough—it’s about making those benefits feel real, emotional, and relatable. Learn how even modest outcomes, like earning $10,000, can be transformed into powerful, life-changing experiences when framed correctly. With compelling examples,
In today’s video clip, David Deutsch dives into the fascinating world of grammar! It may sound a bit dry, but trust me, understanding the mechanics of language can transform your writing. He explores common pitfalls—like overusing prepositions and burying powerful verbs—and discuss how even small tweaks can elevate your copy. Whether you’re a seasoned writer
Here is a good example of how to “piggy back” your product to another list. The cover letter is from the guy everyone on the list will recognize. They already trust him, and are good customers. His word is gold. So use that trust, if you can. Let him do a little bragging for you,
In this video, David Deutsch unlocks the secrets of effective copywriting with a focus on the math behind the message! Have you ever read copy that flows effortlessly and wondered what makes it so compelling? He dives into the importance of truly understanding your market and product—not just skimming the surface. He explores how dissecting
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