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Every market in existence has inside secrets. Yes, even yours, no matter what business you’re in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets, battling weeds in your garden, and finding the perfect mate. Secrets come in different strengths. There is the
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I’d tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said in a
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is grousing about how embarrassing or odd
In this video, David dives into a crucial part of online sales that often gets overlooked—the order form. We tend to focus a lot on writing great sales copy, but they point out that the order form can have just as much impact on whether people actually convert into buyers. They share how making small
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is grousing about how embarrassing or odd
Discover the key to crafting copy that deeply resonates with your audience. In this video, David Deutsch explores why simply piling on benefits isn’t enough—it’s about making those benefits feel real, emotional, and relatable. Learn how even modest outcomes, like earning $10,000, can be transformed into powerful, life-changing experiences when framed correctly. With compelling examples,
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