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Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and especially not in the mail. Certainly not from a mysterious letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader. Second, though, is a much more subtle tactic. It’s disarming, clever, and hits directly at the friendly sweet spot of any past customer: Are you mad at
Let’s count the ”tricks” I pulled out of my bag for this ad: A take-away superscript. (Gone in 11 days.) Instant urgency. Long headline. A compelling “not what you expected” type of headline. This is self-defense …and yet we’re talking about old short guys in the same breath as protecting celebrities. Celebrity names. Used truthfully.
Brian Johnson: This is something that I want to just hit on and you don’t have to be an expert in this. But I think you should be aware of it and be thinking about it as you’re building your marketing campaigns and running your business and. It’s actually to me life cycle to me
Shamus Brown: Well, OK, the first thing you have to do…one reason why you do it, if you have to do it, is because if you have a list, if you have access to some kind of list you can call to, it’s a very fast way to get to sales. That’s why people do
Big dog Joe Polish explains how to get a product out fast: Joe’s comments: You know, there’s a lot you can do. So, I am big on carrying little audios around. One of the very first marketing techniques that I learned from Gary Halbert was the use of a 24-hour free recorded message. So, there
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