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Once a month we post videos shot at one of John Carlton’s exclusive live events. These events typically cost $5,000 or more to attend. Some of them focus on marketing and some focus on copywriting. As part of your MRIC Membership, you get to sit in and take notes without leaving home. Watch how John,
Howdy. You’re probably on this page because you followed the The Art and Science of Swiping Copy link and: (1) You’ve invested in the full collection of my Best Ads… and The Stories Behind Them, or (2) You’re a member of The Marketing Rebel Insider’s Club, where you have access to a rotating selection of
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports in general falls into that trap every few
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with outside lists… and then they decided not to publish the newsletter after all. I forget the details. This is why I loathe
You can’t sell anything unless you get your prospect to listen to you, and the best-written, most engaging email will be worthless if it is not opened by your prospects. Stan Dahl and Brian Johnson discuss how to get your prospects to open your emails. Stan goes first: You touched on something else that we’ve
Stan Dahl answers the popular question: What do I do for my sales letter if I have no testimonials. His answer is not what you would want to hear. Stan’s comments: This is arguably the most-asked question online/offline/coaching calls/big/small. Basically, how to you format…or what do you include in your sales copy when you are
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