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In this clip from the Action Seminar, Brian Johnson says that most people have the concept of “golden thread” all wrong, and this can make all the difference in your results. Brian says:How many people here have heard of the Golden Thread? Wow, John Carlton. This is your marketing, you should be teaching the Golden
It’s no longer enough to simply supply a good product or service. To stand out from the competition and satisfy today’s increasingly cost-conscious customers, you must layer in every possible form of actual and perceived value. Remember: You may not always be able to lower your prices to attract customers (someone will usually match them
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a physical newsletter compared to an online version. The
In order to sell, your headline has to grab the attention of your visitor. Jon Correll discloses 5 styles that you can adapt to your own situation. Jon’s comments: So here’s some five headline styles that, that work like magic. And again, I’m going to flip through these fast. So fear, we talked about that.
In this wide-ranging and deeply insightful conversation, David Deutsch sits down with Ken McCarthy—one of the original pioneers of internet marketing and the visionary behind the legendary System Seminar. Ken takes us on a journey from the early days of the web to today’s fast-moving digital landscape, sharing timeless principles of copywriting, marketing strategy, and
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