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If you’re going to have the ability to respond to today’s changing economic situation, you’ve got to be able to think marketing. You must be able to see the marketing implications of every situation, problem or opportunity. You must be able to systematically and objectively analyze the current situation, think up marketing alternatives, and decide
Most people set goals the same way—and then wonder why nothing really changes. They aim big, think positive, and hope it all comes together. But somewhere along the way, things stall out… and they’re left spinning their wheels. In this clip from John Carlton’s Action Seminar, Stan Dahl cuts through the noise and shows a
Most people think they understand what a USP is… until they try to use it. Then everything gets fuzzy. They either try to sound clever, copy what everyone else is doing, or chase some idea of being “different” that doesn’t actually lead to sales. In this clip, John Carlton cuts through the confusion and shows
Most people sit down to write copy with the wrong mindset… and it quietly kills their results before they even start. They second-guess themselves, hold back, and try not to “sell too hard.” But what if that hesitation is exactly what’s keeping you from getting paid what you deserve? John Carlton shares a different way
I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but my gut tells me a little ostentatious “wedding invite” detail would boost readership. More ”take away” stuff, too: The public is NOT
Most copywriters think they know how to write bullets… until they see what actually makes people stop, lean in, and say “I want this.” The difference isn’t just what you say—it’s how you say it. And small changes most people ignore can completely change how your words hit. In this clip, John Carlton breaks down
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