This month Marketing and fitness guru John Rowley grills David on what it really takes to write copy that gets attention and generates sales… .. Here is the transcript of the interview:
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Keep up with the latest news and updates
This month Marketing and fitness guru John Rowley grills David on what it really takes to write copy that gets attention and generates sales… .. Here is the transcript of the interview:
Why do people stay stuck in situations they don’t really like… even when they know something better is possible? It’s a question that comes up again and again in business. The truth is, change rarely happens just because something sounds like a good idea. In this clip, longtime business coach Stan Dahl explains a simple
Too many business owners chase the next tactic. The next tool. The next “easy” opportunity that promises fast money. But after decades of coaching entrepreneurs, Brian Johnson has seen the same pattern again and again: when you build your business around tactics, you end up with confusion, stress, and stalled growth. The companies that last
What if the price you’re charging right now is quietly costing you a fortune? In this video clip from his Action Seminar, John Carlton talks about the real way pros think about pricing—less guessing, less fear, and a lot more testing. Drawing on his early days working with Gary Halbert, John shares how old-school direct
If you think great testimonials just show up on their own… you’re leaving serious money on the table. In this video clip from one of his copywriting hot seats, John Carlton explains why happy customers rarely volunteer the kind of testimonials that actually sell — and what you must do instead. Most business owners sit
A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business is going on at the moment. While most people are singing the blues, a precious few actually enjoy roller-coaster economies — and
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