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If you’ve ever wondered how to build a business that feels natural instead of stressful, you’re going to love this conversation. In this audio, David Deutsch talks with Matt Furey, a former world champion athlete who discovered that the same discipline and focus used in martial arts can also be used in copywriting and business.
Michelle runs a financial services company with her brother-in-law, Mark. They have a proprietary stock trading method that they lease to stock brokers. It is a fee-based service, so the clients (the stock brokers) are not constantly chasing after commission income. Their offer is not converting as well as they would like (do they ever?)
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the “nuts and bolts” expertise to make it work even when short on bread
If you want to supercharge your marketing, learn how to create rapport. Whether one-on-one or when consuming advertising, we pay attention to, respond to, and buy from people we feel connected to. And today, as people have become more and more skeptical, suspicious, and disconnected from each other, the need for—and marketing power of—good rapport
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Staying on top of the martial arts market is no walk in the park. It’s not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and
This video has John explaining one of his own golf ads, with emphasis on headlines and the editing process.
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