David Deutsch’s Corner
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John Carlton’s Corner
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny’s original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but went far deeper to help Paula promote
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps. This market is very concentrated. In fact, his prospect list is composed of 15 camp owners. Plus,
In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John’s comments: The secret (to becoming a better storyteller) is reading. I am a reader. The best thing you can do for your kids is to get them reading early. I remember Dick and Jane. It blew me
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I had one rule: Business before pleasure. I had spent my twenties being a gloriously wild and undisciplined scoundrel… and when I finally
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