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John Carlton doesn’t mince words—and in this video, he explains why most writers today are easier to beat than ever. Standards have dropped. Editors are disappearing. Sloppy writing is getting published every day. And that creates a massive opportunity… if you’re willing to raise your own bar. If you want to become the writer clients
This month David interviewed Aaron Winter. Aaron Winter ran a highly successful copywriting agency for many years that generated over a quarter of a billion dollars in sales and is an expert at generating win-win deals between copywriters and clients. I sat down with him recently to get his thoughts on how both copywriters and
What if becoming a better storyteller has less to do with “learning techniques” and more to do with what you feed your brain every day? In this video, John Carlton pulls back the curtain on where great storytelling really comes from — and it’s probably not where you think. It’s not fancy formulas or trendy
This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It’s not a “nice” ad. You will
In this video, David Deutsch reviews bullets for a member of his Inner Circle. Bullets are one of the most important parts of your sales message, and it is said that each one must be able to sell the product on its own. This is a great look into the mind of a successful copywriter
Being an entrepreneur isn’t easy. You put your heart and soul into your business, but sometimes your own thoughts can get in the way of your success. Doubts, fears, and frustration can creep in, making it hard to move forward. And when that happens, even the best business ideas can get stuck. In this clip
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