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On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps. This market is very concentrated. In fact, his prospect list is composed of 15 camp owners. Plus,
In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John’s comments: The secret (to becoming a better storyteller) is reading. I am a reader. The best thing you can do for your kids is to get them reading early. I remember Dick and Jane. It blew me
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I had one rule: Business before pleasure. I had spent my twenties being a gloriously wild and undisciplined scoundrel… and when I finally
One of the biggest hurdles in putting on an online event is getting people to actually show up. So you need to make it as easy as possible for them. One way is to include a link in your reminder emails that will allow them to add the event to their calendar… whichever calendar they
It is hard sometimes to find the email address for a business. You can search their website… Facebook page… Linkedin account… and may or may not find anyting. We found a simple online tool that searches the web for email addresses, and it is free for up to 50 searches per month. We created a
One way Google finds your business for search ranking or for putting it in the local 3-pack is by reading the tags on your site. This includes the image tags as well as the text tags (h1, h2, etc). Many times when you take a picture it is automatically tagged by the camera, but what
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