In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if the real secret is to connect with the stories already in your customers’ heads? People act based on the stories they tell

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Most website visitors don’t arrive with patience. They show up looking for answers, and within seconds they’re deciding whether to stay or leave. The challenge isn’t just getting people to your site—it’s keeping them engaged long enough to discover what you have to offer. That’s where many entrepreneurs unknowingly lose potential customers. In this clip

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