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Here’s a quickie 6″x 4″ postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a reduced price for the product, we actually credited the recipient’s dot-com account with $20, good for two weeks. The free report — a little friendly “bribe”
It’s easy to lose someone’s attention in a video. Once viewers think they know what’s coming next, their minds can wander—and they may click away before you ever get to your big point. In this short clip, A-List copywriter and copywriting coach David Deutsch reveals a simple way to break that pattern. It’s a small
In this video, David Deutsch discloses how the top copywriters go beyond templates and formulas to connect deeply with their audiences. It’s about understanding the core desires and emotions that drive people—not just focusing on surface-level benefits. Learn how to craft messages that resonate on a personal level, from using customer insights to uncovering unique
Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and especially not in the mail. Certainly not from a mysterious
I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their “sex” letters, and was briefly blacklisted for causing trouble and generally not being a “team player”. I mean… I use very strong language in my copy, as you no doubt
Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year in the gym. He’s a brutal trainer, but he put 20 pounds of solid muscle on me, just like he promised. However, I knew I wasn’t meant to be
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