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Once a month we post videos shot at one of John Carlton’s exclusive live events. These events typically cost $5,000 or more to attend. Some of them focus on marketing and some focus on copywriting. As part of your MRIC Membership, you get to sit in and take notes without leaving home. Watch how John,
Howdy. You’re probably on this page because you followed the The Art and Science of Swiping Copy link and: (1) You’ve invested in the full collection of my Best Ads… and The Stories Behind Them, or (2) You’re a member of The Marketing Rebel Insider’s Club, where you have access to a rotating selection of
You can’t sell anything unless you get your prospect to listen to you, and the best-written, most engaging email will be worthless if it is not opened by your prospects. Stan Dahl and Brian Johnson discuss how to get your prospects to open your emails. Stan goes first: You touched on something else that we’ve
Testimonials can make your sales message much stronger. But what do you do when you’re just starting out and don’t have a single customer saying great things about your product? It’s a common problem—and one that can leave entrepreneurs wondering how they’re supposed to sell without that extra credibility. In this clip from John Carlton’s
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it a valid statistical test if I am doing an on-site split test and then I am mixing up my traffic, either by
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