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You can write a clever subject line, but that doesn’t mean your email will get opened. Sometimes the biggest factor has little to do with the words you put in the subject line—and everything to do with the relationship you’ve built with the person receiving it. In this clip from John Carlton’s Action Seminar, Brian
Testimonials can make your sales message much stronger. But what do you do when you’re just starting out and don’t have a single customer saying great things about your product? It’s a common problem—and one that can leave entrepreneurs wondering how they’re supposed to sell without that extra credibility. In this clip from John Carlton’s
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it a valid statistical test if I am doing an on-site split test and then I am mixing up my traffic, either by
Like many things about online marketing, the SEO rules and best practices never stop changing. For good reasons. An ever-growing army of people invest countless hours trying to get their pages (or clients’ pages) at the top of search engine results. Some care if they are doing it the “right way.” Many do not. Because
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