In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the importance of leveraging skills across different business ventures, avoiding the trap of trading time for money, and structuring compensation based on results

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Melanie Benson: First thing we got to do is we got to clear the head trash and I know that every single entrepreneur has had trash because our businesses are our babies. We wrap our identity up in what we do. We have birthed these things that we want other people to love and accept

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