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In this month’s video training, David discusses one of the most important parts of any copy… the beginning. He shows some killer openings and lists a dozen ways you can start your own copy off with a bang. Mix and match for unlimited openings. .. ….
I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… and if you haven’t mastered the secret by the fourth ball, we insist you ask for your money back. It’s a powerful
To get the most out of a seminar, you have to take good notes. Stan shows a simple way to do this so you get the info you need but don’t waste a lot of time. Stan’s comments: What are you going to do differently than you’re doing now or you have been doing that’s
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is his willingness to let me write outrageous copy. The beauty in this technique is the way the cut check drives home the
Let’s face it, disadvantage is all around us. If it’s not the economy, it’s our own disadvantages and limited resources. In fact, if you really think about it, disadvantage may be our most abundant resource. So doesn’t it make sense to learn how to convert it into advantage? This chapter might more aptly be titled
Here is an example of “pre-positioning” a piece to your house list. In example “A” — sent to the hottest clients on the house list — Leo genuinely wanted to know how bodybuilders would react to this new product. I suggested we simply send out the ad, and ask for opinions. So that’s what we
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