Effective marketing doesn’t have to be expensive—especially if you know how to get others to do it for you.If you know where and how to look, you’ll find that powerful marketing assistance is all around you. Getting others to do your marketing for you has two benefits. First, it saves money. Second, it’s often

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In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the importance of leveraging skills across different business ventures, avoiding the trap of trading time for money, and structuring compensation based on results

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