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Herschell G. Lewis, a former professor of English literature and cult horror filmmaker, transitioned into a successful career in direct marketing and copywriting. In this conversation with David Deutsch, he shares insights on the power of words and their critical role in persuasion. He emphasizes that small word choices can significantly impact effectiveness, such as

This month David interviewed Aaron Winter. Aaron Winter ran a highly successful copywriting agency for many years that generated over a quarter of a billion dollars in sales and is an expert at generating win-win deals between copywriters and clients. I sat down with him recently to get his thoughts on how both copywriters and

Only companies such as Meta, Coca-Cola, or McDonalds have the resources to get their message to every man, woman and child in the world. Yet it is amazing how many companies die trying. The solution comes from the military strategy of “concentration of force”—narrow your target to the point where your forces can be effective

In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the importance of leveraging skills across different business ventures, avoiding the trap of trading time for money, and structuring compensation based on results