Keep up with the latest news and updates
In this copywriting hot seat John Carlton shows how to hit the reader right between the eyes–hit what he calls his passionate sweet spot. Click on the arrow to play: John’s advice: When you are doing your sales detection work, think in terms of the money shot. I talk about this a lot. The Money
There’s a big difference between an offer that sounds “fine”… and one that makes people feel confident enough to buy. Most entrepreneurs spend all their time tweaking prices, bonuses, and guarantees — while completely ignoring the tone and personality behind the pitch. That’s often the part prospects actually respond to. In this clip from a
There’s a big mistake entrepreneurs make when they try to connect with customers… and most of them don’t even realize they’re doing it. They think they’re being empathetic. They think they’re relating. But instead, they end up sounding fake, pushy, or disconnected without meaning to. In this clip, John Carlton cuts right into one of
Most business owners think their marketing problem starts when the prospect reads the pitch. John Carlton has spent decades showing entrepreneurs that the real battle often happens much earlier… before the decision-maker ever sees a single word you wrote. And if you miss that part, even a great offer can disappear into a trash can
You’ve got ideas. Lots of them. But which ones actually work—and which ones are just distractions? Most entrepreneurs never really find out. They follow what feels right, chase what’s interesting, and hope something sticks. Over time, that guesswork quietly costs them time, money, and missed opportunities. In this clip from a marketing hot seat, Stan
Most entrepreneurs think they know what a lead is worth… but when it comes time to act on that belief, their behavior tells a very different story. They hesitate, they underpay, and they leave easy opportunities on the table—without even realizing it. That gap between what you think a prospect is worth and what you
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
Powered by WishList Member - Membership Software
