Welcome to the Blog

Most entrepreneurs think their sales message needs more features, more proof, or more clever wording. But sometimes the real problem is much deeper than that. If your marketing isn’t connecting, it may be because you’re talking about what you sell… instead of what people actually care about. In this clip from a copywriting hot seat,

Every successful product launch has something that pulls people in and keeps them paying attention. It’s not just the offer, the product, or even the marketing. There’s another element working behind the scenes that makes some launches take off while others struggle to gain traction. When you understand it, you start seeing it everywhere. In

Getting someone’s attention is hard enough. Getting past the person, habit, or filter that stands between you and the decision-maker can feel even harder. In this clip from John Carlton’s Action Seminar, John talks about the small moves that can open doors most people never get through. It’s a simple reminder that selling is not

In an excerpt from the Action Seminar, Stan Dahl shares his strategies for success in business by avoiding habits that use up your time. Stan’s comments: That is the first step to productivity, honestly, how structured is your day, in my opinion, Art.  Do you have some type of ritual?  If you’re focused on productivity…I

Some entrepreneurs treat follow-up emails as an afterthought. Others use them to build trust, create excitement, and turn casual prospects into eager buyers. The difference can have a huge impact on your results. In this video, Brian Johnson shares a simple shift in thinking that can completely change the way you look at your autoresponder