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During a Marketing Hotseat, John explained why you should have your own book and how to write it in 14 days. He lays it out in an easy to follow formula that will get you on your way to becoming a published author and recognized authority in your industry:
A great way to establish yourself as an expert, make it easier to get media appearances, and grab the attention of your best prospects is to write a book. Self-publishing doesn’t have the stigma it used to…you don’t have to spend thousands of dollars on books that will just sit in your garage. In fact,
How to write your book…Pretty lofty title, eh? I originally called this post “How to Write A Book”. But, there is a world of difference between “a book” and “your book”. If you don’t believe this, you haven’t written your book yet. Just another example of the power of words in conveying ideas. One of
There has been a lot of talk recently about using public domain work as a basis for content…for websites, books, ebooks, etc. One thing that is very tempting about it is that it is already written and may be copied and used for free with no worry about copyright infringement. It does offer a virtually
Video is a great way to get new customers (by “customers” I also mean “patients” or “clients” or whatever else you may call them) as well as to engage and cement your relationship with your current customers. Of course, if you have a membership site (like Marketing Rebel Insider’s Club) or if you sell products,
Overview: This short video provides some great ideas to promote your product, your videos, and your website using descriptions and links in your email signature. Are you promoting yourself well in your email signature? You’ll probably pick up some good ideas in just a few minutes here.
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