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In this video, David Deutsch reviews bullets for a member of his Inner Circle. Bullets are one of the most important parts of your sales message, and it is said that each one must be able to sell the product on its own. This is a great look into the mind of a successful copywriter
Melanie Benson: First thing we got to do is we got to clear the head trash and I know that every single entrepreneur has had trash because our businesses are our babies. We wrap our identity up in what we do. We have birthed these things that we want other people to love and accept
In this video clip from the Action Seminar, Scott Rewick presents a primer on how to buy online media Scott’s comments: So what I’m going to hammer through now is all the places you can buy media. Okay, now this is a lot of information. I’m going to jam through this just in the interest
Have you ever wondered what makes a truly brilliant idea? In this video, David Deutsch dives into the story behind one of the most clever, impactful ideas he’s ever come up with—a title that turned a book into a bestseller. You’ll hear about how he worked through creative roadblocks, drew inspiration from one of history’s
When every marketing dollar counts, you can’t afford to cast your line in the ocean and wait for a bite. With database marketing, you can lure your best prospects and customers into your own private pond (database) and reel them in at your leisure using the most cost-effective database marketing techniques. What makes “database marketing”
Negotiation isn’t just about numbers—it’s about strategy, preparation, and understanding your goals. In this episode, we sit down with Aaron Winter to dive deep into the art of negotiation. Aaron shares a surprising perspective: the best negotiators avoid getting into formal negotiations altogether. Learn how to prepare, evaluate opportunity costs, and leverage your network to
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