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In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s perspective and evoking an emotional response. Drawing on lessons from influential figures like Marty Edelson, David Ogilvy, and Gene Schwartz, the conversation highlights key strategies such as editing for impact, understanding the target market’s language,
Here’s a quickie 6″x 4″ postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a reduced price for the product, we actually credited the recipient’s dot-com account with $20, good for two weeks. The free report — a little friendly “bribe”
Especially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds us that in order to be compelling, copy has to have a bit of the unexpected. Click on the image to watch the video:
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 perspectives…from the copywriter and the client.
In this video, David Deutsch discloses how the top copywriters go beyond templates and formulas to connect deeply with their audiences. It’s about understanding the core desires and emotions that drive people—not just focusing on surface-level benefits. Learn how to craft messages that resonate on a personal level, from using customer insights to uncovering unique
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level
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