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Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the list was fatiguing. So I took a more clever path to their heart (and wallet). Specifically… it’s all about legally scoring lower
This month’s bonus is an eye-opening interview that David conducted recently with someone who may be the best copywriter you’ve never heard of. He has a very different approach to writing, and has never taken a course, never had a mentor, never worked under a creative director… … and some of the things he has
Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach”– a consultant who helps doctors get their act together. Which, for most health care professionals, means reducing stress and work hours, while increasing income. The dollar amount in the headline comes from an audit by a
If you’ve ever wondered how to build a business that feels natural instead of stressful, you’re going to love this conversation. In this audio, David Deutsch talks with Matt Furey, a former world champion athlete who discovered that the same discipline and focus used in martial arts can also be used in copywriting and business.
Staying on top of the martial arts market is no walk in the park. It’s not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year’s “big thing” is picked apart and weaknesses found, and new guru’s arrive with fresh goods.
In this clip from the Action Seminar, Brian Johnson says that most people have the concept of “golden thread” all wrong, and this can make all the difference in your results. Brian says:How many people here have heard of the Golden Thread? Wow, John Carlton. This is your marketing, you should be teaching the Golden
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