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Most copywriters try to be all things to all people. The most successful, though, are specialists. They spend a lot of time in one niche, and have a leg up on everyone else because they know the market better than the competition. In the Action Seminar, Harlan Kilstein discusses the benefits of specialization for copywriters.
Some of the biggest improvements in writing don’t come from learning complicated techniques. They come from spotting the small habits that quietly weaken your message without you even realizing it. Once you see them, you start noticing them everywhere—and you can never unsee them. In this short clip, John Carlton shares a simple insight that
John Carlton discloses a process he has used for many years to heighten his sensitivity to his surroundings and really be aware of what is going on around him. John’s comments: This is an exercise that I started doing when I wanted to start expanding myself. I’m going to ask you guys to just sit
Most entrepreneurs think they have a traffic problem, a pricing problem, or a product problem. But sometimes… it’s something much simpler—and much harder to spot. It shows up in how you present your offer, how you talk about it, and even how confident you sound when it matters most. In this hot seat clip, John
Most prospects don’t say “no.” They just drift away. One minute they’re interested… the next, they’re gone—and you’re left wondering what happened. It’s one of the most frustrating (and expensive) problems in marketing. In this hot seat clip, John Carlton zeroes in on a subtle mistake that quietly kills momentum between the first click and
John Carlton has spent decades helping entrepreneurs and copywriters understand what really makes people buy. And one of the biggest mistakes he sees? Writing copy that completely misses the way women think, read, and respond emotionally. It’s not always obvious… but once you see it, you start noticing it everywhere. In this hot seat clip,
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