This is the first in a series of articles that will discuss retirement plan options that are available to the self-employed person or small business owner. In this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I just want to be sure that everyone starts off on the same page.

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In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.

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This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.

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