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Most entrepreneurs spend a lot of time talking about features, benefits, and how their product works. But what if the real reason people buy has very little to do with logic? After decades of studying marketing and human behavior, John Carlton has learned that customers are often drawn to something much more powerful than facts
In the Action Seminar, John Carlton discloses how he helps business owners through marketing and copywriting hot seats. You have to break down the problem and find out what needs to be fixed. John’s comments: The key thing I wanted to get across. This is very short. You will see this when we do copy
Most business owners think they know exactly why people buy their product. They’ve got their story, their pitch, their “reason why” all dialed in. And the longer they’ve been at it, the more convinced they are they’re right. But what if that belief is quietly killing your sales? In this hot seat clip, John Carlton
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They know about rejection and how to answer objections. John’s comments: How many people can sell your stuff face to face to somebody? Or have done it, have tried it? It
In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John’s comments: Copywriting Tips: I want you to get this. The offer is “Who you are”. It is the biggest part of your USP, and this is where most people screw it up.
Most ads don’t fail because of bad offers… they fail because the wrong people never realize the ad is meant for them in the first place. And once that happens, it’s over fast. People scroll, tune out, or leave before they ever get to the good part. In this hot seat clip, John Carlton cuts
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