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Building a successful website takes more than publishing content and hoping people find it. The sites that rise above the competition understand what their audience really wants and know how to get that content in front of the right people. In this copywriting hot seat, Harlan Kilstein shares lessons learned from building a site that
If you had to start over tomorrow, would anyone know who you are? Would you have an audience, connections, and opportunities waiting for you—or would you be starting from scratch? The entrepreneurs who seem to bounce back from setbacks faster than everyone else usually have one thing in common: they’ve built something that goes far
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s comments: These are the revelations that changed my life. Number 1. (there will be 5. I wanted to keep it to one hand. None of you guys will have to take your shoes off. You
Setting goals is easy. Reaching them is where things get difficult. Many entrepreneurs work hard, stay busy, and still feel like they’re not making the progress they expected. Often, the problem isn’t effort—it’s what happens between deciding where you want to go and actually getting there. In this clip from John Carlton’s Action Seminar, Stan
Lisa Wagner (from Joe Polish’s company) tells how to repurpose content and get the most for businesses when you are in a small niche. She shows how to optimize what you can do. Lisa’s comments: How do you make macro money from a micro niche? (Which is what I do). You leverage what you like
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a story. Kevin’s comments: Law #2: A Launch is a Story: The story, actually Michael Gerber just talked about that. We talked about that all weekend. How stories are incredibly powerful. The
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