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What really makes someone stop, lean in, and feel like they have to take action right now? It’s not hype. It’s not clever tricks. And it’s definitely not just “better copy.” In this video clip from John Carlton’s Action Seminar, Kevin Rogers breaks down the one element that turns an ordinary sales message into something
Most people think they understand email marketing… yet their results quietly say otherwise. Lists don’t grow the way they should. Open rates drift down. And small, easy wins get missed because everyone is chasing “advanced” tactics instead of fixing the basics that actually matter. In this clip from John Carlton’s Action Seminar, email marketing expert
Most entrepreneurs don’t fail because they lack talent, ideas, or effort. They fail because of a subtle mindset that feels smart, responsible, and even motivational—while quietly keeping them stuck. It sounds like progress. It looks like planning. But over time, it becomes the reason nothing actually moves forward. In this video, Stan Dahl—drawing on decades
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with outside lists… and then they decided not to publish the newsletter after all. I forget the details. This is why I loathe
Most vision statements sound good… but don’t actually do anything. They’re vague, safe, and easy to ignore. And when that happens, the company drifts. Decisions get made without a clear filter. Opportunities look tempting, but nobody knows which ones really fit. Over time, even smart teams end up pulling in different directions. In this video,
This hot seat has John’s official testimonial-getter, Mark Landstrom, explaining how to get great testimonials. The discussion includes the fundamentals of sales detective work, and bonding with clients and prospects. Mark explains how to get the client’s confidence so he will tell you the truth. He always gives the client the right to preview the
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