Welcome to the Blog

Let’s face it, disadvantage is all around us. If it’s not the economy, it’s our own disadvantages and limited resources. In fact, if you really think about it, disadvantage may be our most abundant resource. So doesn’t it make sense to learn how to convert it into advantage? This chapter might more aptly be titled

                                                  Effective marketing doesn’t have to be expensive—especially if you know how to get others to do it for you.If you know where and how to look, you’ll find that powerful marketing assistance is all around you. Getting others to do your marketing for you has two benefits. First, it saves money. Second, it’s often

Herschell G. Lewis, a former professor of English literature and cult horror filmmaker, transitioned into a successful career in direct marketing and copywriting. In this conversation with David Deutsch, he shares insights on the power of words and their critical role in persuasion. He emphasizes that small word choices can significantly impact effectiveness, such as

This month David interviewed Aaron Winter. Aaron Winter ran a highly successful copywriting agency for many years that generated over a quarter of a billion dollars in sales and is an expert at generating win-win deals between copywriters and clients. I sat down with him recently to get his thoughts on how both copywriters and