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Why do some headlines stop you cold… while others get ignored instantly? 🤔 According to long-time business coach Jon Correll, the difference isn’t luck—it’s knowing a few powerful headline styles that grab attention and make people curious enough to keep reading. In this short talk, Correll quickly runs through several headline approaches that have been
I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… and if you haven’t mastered the secret by the fourth ball, we insist you ask for your money back. It’s a powerful
Most people leave a seminar or training with pages of notes… and then never look at them again. The ideas seemed powerful in the moment, but once you’re back at your desk, it’s hard to turn all those scribbles into something that actually improves your business. In this video from John Carlton’s Action Seminar, Stan
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is his willingness to let me write outrageous copy. The beauty in this technique is the way the cut check drives home the
Let’s face it, disadvantage is all around us. If it’s not the economy, it’s our own disadvantages and limited resources. In fact, if you really think about it, disadvantage may be our most abundant resource. So doesn’t it make sense to learn how to convert it into advantage? This chapter might more aptly be titled
Here is an example of “pre-positioning” a piece to your house list. In example “A” — sent to the hottest clients on the house list — Leo genuinely wanted to know how bodybuilders would react to this new product. I suggested we simply send out the ad, and ask for opinions. So that’s what we
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