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I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of “humanizing” your letters. The handwritten notes and circles are in a different color… as if the writer had grabbed the typeset letter
In order to sell, your headline has to grab the attention of your visitor. Jon Correll discloses 5 styles that you can adapt to your own situation. Jon’s comments: So here’s some five headline styles that, that work like magic. And again, I’m going to flip through these fast. So fear, we talked about that.
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect “think about it” will kill the sale. Here is an example of piling urgency upon the urgency. The
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The “look” of the words “Final Notice” is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been actually pounded there by a
You can’t see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds. The second was a clever magnetized calendar for the fridge. The last was a simple business card with a hand-written note on it guaranteeing a free rose. And they all got maximum attention.
My clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 solid pages of hard-charging copy. Worked like gangbusters, hauling in cash by the barrel load. Then the competition started copying us, right down to the typos we left in place.
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